The ongoing COVID-19 pandemic has upended how businesses operate. We’ve seen more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year. Months of varied customer responses to COVID-19 have given us some insights into the marketing strategies that are working in … Read more
Although affiliate marketing become popular in last decades, there has been old use of this marketing strategy by businesses. In practical terms, affiliate marketing is one of the most cost – effective marketing strategies ever used. At this is because payment is only made after a purchase. So basically, it’s like the product selling itself. … Read more
If you told someone about two decades ago that you’re a digital marketer, you’ll probably come off as a jobless person. It’s interesting how the business worlds has metamorphosed these past year into what it is now – this means the future is even more promising than exciting! If you just by happen instance stumbled … Read more
There was a time we could count the number of social media platforms on our fingers. Right now, there are a mouthful of platforms one can only try to keep up with. Being on the internet with a website is one thing, for a business. Engaging and growing followership on social media is the next … Read more
Like many entrepreneurs out there, the goal is to grow the business, year over year, profitably. There are different ways to achieve this goal. The internet is a fabulous place to be in – if you’re not yet profiting from it, then you’re still sleeping! Small businesses are not usually financially capable of launching expensive … Read more
Since experts have predicted that outsourcing will be the post Covid-19 top cost-cutting strategy, especially when it comes to IT outsourcing, it’s important that businesses pay attention on how to select the right It outsourcing partner in 2021. So, here are expert tips and advice on how to choose the right information technology outsourcing partner … Read more
Do you know that you will pay far less to an external expert to straighten up your payroll compared to paying the IRS for payroll errors? In case you do not know, one out of every three small businesses is penalized by the Inland Revenue Service for payroll related errors. Avoid Payroll Error Fines and … Read more
The best way to approach this will be to understand what exactly you want to achieve by using these social media platforms. There are more than 20 platforms available, and we know you cannot actively engage in all. Each one has its uniqueness and peculiarity, so it’s best to approach it from what you want … Read more
In the midst of a period of crisis and assumed economic instability, working with strategies that minimize costs and prioritize quality is more than a simple obligation to remain in the market. One of the most viable options, in this context, is to know how to outsource services, and it is precisely this important subject that … Read more
If you want to increase your sales and expand your business, you must know your customer satisfaction levels and always focus on increasing them. It is considered that there are a series of levels according to the degree to which your expectations are met; therefore, the higher the level obtained, the greater customer loyalty you will have and, of … Read more