Particularly for small and middle-sized businesses, it will be unrealistic to maintain a fully experienced and trained marketing department, considering the huge overhead and remuneration cost involved. Yet, marketing is one of the most important aspects of any business that a business dares not neglect – it is the source of sales, hence profit generation. The marketing team of any organization or business is responsible for communicating the overall image of a business, from branding to the point where sale is successfully accomplished. Therefore, the best way to cut back huge cost and at the same time accomplish successful marketing is to embark on marketing outsourcing.
Here are top three marketing outsourcing tips to guide you;
Tip 1: Assess Your Internal Marketing Team’s Strength
Marketing has become increasingly demanding and extensive, especially with the intense competition going on in the web space. You probably had a marketing team that was performing fairly well when all that was needed is to do regular branding and promotion.
But right now, with diversified marketing moves such as social media marketing, is your internal marketing team able to cope, both in terms of the skills and quality time required for successful internet marketing? Do not answer this question hastily. Take your time to assess your marketing team thoroughly to see if sales are dwindling as a result of slower marketing moves and minimal marketing skills especially when it comes to social media marketing. Do not hesitate to opt for marketing outsourcing if your assessment confirms your concerns. However, you will even be doing greater harm to your business if you outsource your marketing hastily. Take due process to select the best outsourcing provider that specializes in marketing and knows the ins and outs of internet marketing.
Tip #2: Determine Your Major Area of Marketing Need
If you already have an in-house marketing team, you may want to only outsource the marketing aspect(s) with the most urgent need, while leaving your in-house marketing team to handle the core marketing competencies. Therefore, determine the area that your current internal marketing team is not able to handle to the company’s competitive advantage. As mentioned earlier, this area could be the highly demanding (both in terms of time and skills) social media marketing which has become a huge generator of traffic to business sites. So, once you establish your pressing marketing need, you can step out to find the right marketing outsourcing provider for the task.
Tip #3: Pose the Right Questions to the Outsourcing Provider
Your next step after determining that you want to outsource part or all of your marketing is to find the right provider. In order to choose the right company or provider for the job, ensure you are asking the right questions such as the following;
- Do you have experience in promotion and marketing?
- What are your strategies for internet marketing?
- What are your strategies for social media marketing?
- How can you customize your marketing strategies to suit my particular business?
In fact, request for a proposal from the outsourcing marketing provider based on your marketing goals and needs. You will definitely know from the proposal if the provider in view can provide the outcome that you require.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.