With new cases and death tolls rising by the day, people are scared to come out from their homes to shop for even essential items. Well, can you really blame anyone? The corona virus is easily transmitted from person to person, even by merely touching infected surfaces. So, since your customers cannot come to you right now, you have to go to them. This approach is mutually beneficial. Keep reading to learn more.
Deliver Groceries to Customers’ Doorsteps
If your business offers essential items such as groceries, you should highly consider offering delivery service if you have not been doing so before. This will help you stay in business and also help keep your customers safe.
Essential items are easily used up and would need to be replenished as soon as possible. So, you need to do your customers a favor and by extension do yourself bigger favor which is remaining in business while the pandemic lasts.
First Thing First – Ensure Your Customers Can Order Online
As you know, delivery service is online-based. In essence, people need to log on to your website to view your products and subsequently place order. So, you should make sure your business website is e-commerce friendly. People should be able to collect items into a virtual cart on your website and make payment.
You probably know that a number of businesses offering essential items as well would go into delivery service during this season. So, competition may be stiff. This is the reason you should also pay attention to search engine optimization to ensure customers will find you easily. You can simply outsource search engine optimization – it doesn’t cost much to do so.
Adopt Safe Delivery Measures
If you are up to date with the recent trends, you may have likely come across terms such as “contact-less” and “contact-free” measures. Customers want to ensure safety even as groceries and other essentials are being delivered on their doorsteps. You also want to ensure that your delivery workers are safe while performing their duty. So, you should research and adopt contact-less and contact-free ways of offering delivery services to customers. In fact, customers are highly clamoring for those safety approaches and won’t hesitate to patronize a company that adopts such measures.
So, you should use those safety terms on the order section of your website. That’s not enough, you also need to explain how you are going to achieve contact-less and contact-free delivery. In addition, your drivers should wear hand gloves, face masks and use other hygienic measures when they deliver items on people’s doorsteps.
Finally, you should consider making delivery a permanent part of your business after the crisis.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.