There’s no denying that using social media to promote your business can be key to your success; financial and otherwise. Prospective clients saturate Facebook, Twitter, and LinkedIn for both personal interaction and business so being visible on these and other social media platforms can generate significant profits; provided you use them correctly.
Let’s look at Twitter. It’s one of the most disregarded social media platforms when it comes to impact, yet it can be one of the most valuable mediums for connection. You’ve heard us at 123Employee say what I’m about to tell you, and the general consensus among marketing gurus worldwide is to build a large and actively engaged following. Your data base is today’s currency. How can Twitter engagement help?
Twitter is immensely popular, and not just among teens. An incredible number of tweets are posted from every corner of the world, every hour. Because of this trying to stand out among the cacophony can be daunting if you don’t know what you’re doing. Most people just get lost.
Tweeting alone won’t build your business. You have to be strategic. Some experts will advise you to tweet often to get the conversation started, and every once in a while provide a link leading back to your sales page. While this isn’t necessarily bad advice, it really isn’t the best way to utilize what Twitter has to offer. There’s another part to this.
When you learn how to use to your advantage everything Twitter has to offer, you clear away the brush and the path toward success becomes clearer.
One Twitter feature we’ve discovered being under-utilized by many of those who attend our events is the search function utility. With the rise of Twitter, came a rise in the use of a symbol called a hash tag. You may recognize this as the “number sign”. It also looks like a little tic-tac-toe board.
By searching for specific hash tags it’s possible to use Twitter’s search functions to seek related subjects people are talking about. By doing this, you’ll have a much larger list of individuals with whom you can enter into conversation with, eventually leading to a link to your sales page.
General vs Targeted Tweets
There’s a difference between simply posting frequent tweets to existing followers and using hash tags to send out targeted tweets to other individuals (and their followers). Targeted tweets let you know that these new people are already interested in what it is you have to say. They’re potential customers right from the get-go.
Odds are, when the conversation leads to your business, and you post the link to your web page, the individuals you’re targeting with tweets are far more likely to click on that link. They’ll get to know you, take a look around at what you’re selling/promoting … and hopefully they’ll also buy! Watch the attached video to hear what Daven Michaels has to say about Twitter marketing.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.
13 thoughts on “Do You Use Twitter Search Functions to Zero in on Prospective Clients?”
Fantastic work Daven!
The information shared above is great. As mentioned in the article that lists monitor different networks of friends, organizations, and interests and even easy to create as well as add users.
Thanks for posting along with the steps.
Great ideas! Let’s hope Twitter is listening.
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Twitter is one of the best social networking sites around. And it’s a great tool to build the online presence of your business. I have to agree that one has to be strategic when it comes to using Twitter, though. With the amount of Tweets that are posted in minutes, it’s easy for yours to get lost in the stream. So rather than just posting, it’s also a good idea to engage with followers and do retweets to establish connection.
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