Not getting real user reviews for your E-Commerce product can greatly impact sales. As harsh as that may sound, it is the reality. Product reviews drive eCommerce. This is because it is what the algorithms and SEO use, and bots read these reviews.
While there are many factors that drive digital marketing, the E-Commerce sector, in particular, should focus on gaining reviews since it is in the top list of strategies for generating customers and sales. This is because reviews can skyrocket sales. According to marketing research, reviews help boost sales by 18%.
The same research also revealed that people who explore reviews are most likely to buy. Also, buyers rely on real user reviews twelve times more than they trust product descriptions from a seller or manufacturer. More than 24 percent of buyers read up to 10 reviews to help them make a buying decision.
So, how do you generate and increase real user reviews for your product? Here are the top ways;
1: The Product Should be accompanied with Information
It is cost-effective and easy to enclose a flyer or note with your product. This includes products fulfilled by Amazon – the seller can include written materials in the product’s packaging or box. The essence is to offer stellar service. Once your service is outstanding, you won’t even have to ask for a review because the buyer will willingly provide one.
2: Offer Freebie
Using freebies such as a free product to attract reviews is popular and effective. Bear in mind that you are allowed to give nothing more than the free product in exchange for a review. Also, it’s important you do not influence the rating as some sellers do – asking customers to leave a 5-star review for them. Make sure you ask for an unbiased review and do not pay for reviews as this is disallowed.
3: Follow-up a Customer by Sending an Email
Following a purchase, you should send an email to a customer. You should allow some time for the customer to receive and open the package before sending a follow-up email. This is an honest, simple, and straight-forward approach to getting reviews from customers.
Bear in mind that Amazon has a policy for such follow-up emails. It is basically making sure you do not sound sales and must keep the email content related to the product and purchase service. Feedback Genius is one of the services you can use to automate and optimize service.
4: Get in Touch with Customers Who are Ready to Review
Identify buyers who are willing to leave reviews on your product. Usually, these are users who are in the habit of reviewing products on Amazon. You are probably wondering how you can find such people. Check out the sections on your Amazon product page that says “Customers Who Bought This Item Also Bought…” When you further explore this section, you will be able to view reviewers of a similar product and their names (and sometimes email addresses).
These top four proven methods can help you generate real user reviews.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams