Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

The evolvement of technology, devices and social media has entirely changed the business landscape. The best part is that people can leverage technology and digital devices to accomplish most things regardless of where they are in the world. This is why it is easy for companies in the United States to outsource call center to experts in the Philippines.

As technology and digital devices evolve, customers’ behaviors are also evolving. Today’s customers and consumers are increasingly engaging digital media, resulting in a different behavior and interaction with products and brands. There are loads of choices available to them and as a result they can barely stand bad experience with a brand or product.

These days, customers do not make purchases without first embarking on thorough research. They make sure the products or services in question suit their needs perfectly before making the final decision.

Small Businesses are Sluggish in Going Digital

While the big companies and businesses have fully adopted digital and are enjoying the benefits, small businesses tend to be dragging their feet in doing the same. A study shows that more than 68 percent of small businesses are still not online.

While these small businesses are looking at the threat aspect of going digital, they should not forget that the potential opportunities are more than the possible threats. And now, with the lessons that the covid19 pandemic has taught us, any small business that is not seriously considering going digital has itself to blame.

So, What are the Opportunities of Going Digital with Your Business?

Compared to running a business solely in a traditional fashion, going digital comes with tons of benefits and opportunities. The key benefits and opportunities include the following;

  • Engaging with Customers More Effectively

Remember that the availability of the internet and mobile devices has changed the way customers interact with brands. Millions of people from across the world can get to view adverts instantly as soon as it is put up on the world wide web. Imagine that you are the one putting up the ad for your product or offer?

Thousands of potential buyers will get to see it immediately and would want to learn more about the offer. A number of those who viewed your ads may choose to click on the purchase button within seconds. On the other hand, only those who happen to visit your brick-and-mortar store may have the opportunity of patronizing your offer and they may be quite fewer.

  • Gain New Geographical Locations

One of the greatest benefits of launching a business online is the opportunity to reach out to new locations both within and globally. Expanding to new geographies means new business opportunities and potential massive increase in sales and profit earning.

So, what are you waiting for? There is no better time to go digital with your small business than now.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.


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