What is the Most Powerful Way to Present Yourself and Your Business?

What is the Most Powerful Way to Present Yourself and Your Business?

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

You need good interpersonal skills in running your business. Though not tangible, they convey tangible effects and benefits on your bottom line. It’s also important that your employees or outsourcing team members possess good interpersonal skills. This will help boost the image of your company or business more positively.

The following steps are proven strategies for projecting yourself or your business in a powerful way;

Step #1: Exhibit Self Confidence

When making business presentations, the acceptance and success of your presentation largely depend on the confidence you exhibit in the course of the presentation. Even if it is just one person or a few people involved, make sure you project competency, confidence, and authority.

People who may not even be interested in your business offer may buy into your idea or offer by merely seeing the type of confidence you exhibit while presenting the offer or idea. From handshakes to interactions and the actual presentation, self-confidence and proficiency will go a long way in increasing your chances of success. Also, making eye contact when you speak is a good pointer to your self-confidence.

Step #2: Your Dressing Counts

You can’t be talking about a business offer to potential investors in a shabby appearance. In fact, the impression you will make on your audience starts with the way you dress and look. You are able to command respect and impress your audience even with the way you look before ever you open your mouth. A professional outfit such as a suit or formal clothing item would be a great choice for business presentations and meetings.

Step #3: Master What You Have to Say

Of course, you must have done your homework before appearing before people to talk about your business, ideas, or other propositions. Focus on the values that your idea, product, service, proposition, or business as a whole offers. Employ facts and figures and examples. Avoid exaggerating things and ensure you keep a professional tone when you make your presentation. Depending on your audience, you can also adopt humor, as long as it also helps to emphasize the main points of your business presentation.

Step #4: Packaging is Important

Apart from the formal or informal presentation of your business offer, the packaging is another form of business presentation. From your sales materials to the products, it is important that you pay attention to how you package your offer. It can go a long way in either increasing or decreasing the chances of a successful outcome. You will learn more about business packaging in subsequent posts.

Finally, a good choice of a business name, logo, and slogan can go a long way in presenting your business in a more acceptable way.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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