The pandemic shutdown that kept people at home for several months led to increase in online shopping. People were ordering virtually everything from the comfort of their homes. Even as the lockdown has been eased and people are now free to shop in a brick-and-mortar shop, many consumers still prefer to explore and purchase items from their homes.
What bell does this ring? The message is clear. Your marketing strategies should also target people at home from now on. You need to tweak your existing marketing message to reach your customers or potential customers at home. So, how can you achieve that?
Well, each company will need to adopt a different approach based on their uniqueness. However, the steps towards coming up with the right approach will be the same. The first step is to think of your prospects and what they are doing at home currently. What is that thing that will meet their additional needs or occupy their time?
It can be helpful to experiment with wide range of creative marketing tactics. Basically, here are great ideas to market to a target audience at home;
1: Show how Your Audience can Use Your Service or Product at Home
For instance, even if your product is not intended for use at home, you can tweak your marketing message to include and show how people can also use the product while at home. Also, when you post your marketing contents online, you should use keywords that emphasize usage at home or shopping from home.
2: Use Social Media to Host Live Streams
The lockdown increased the use of Livestream to showcase and promote just anything. From concerts to gym classes and just anything you can think of, livestreaming has waxed stronger as a medium for marketing to virtual users. Your target should be to stream live with your marketing message at least once every week. You can sit back and brainstorm on ideas for the marketing script you want to stream every week.
There is no better time to get more aggressive in building better relationship with clients, existing customers, and even potential customers. Most people have all the time to themselves right now to watch live programs and videos. Just anything that will help to curtail boredom and momentarily get their minds off the crazy things that are going on right now.
3: Make Sure Your Contents Have Element of Entertainment
If you go all out promoting your brand or product, nobody may be willing to pay attention to your contents. The last thing people need this moment is some serious marketing messages. Make sure you engage humor and entertaining features to market your product or brand.
This is a great way to build an engaging community that would be glued to your posts and subsequently become loyal customers.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams