Most digital marketers follow the Product Launch Formula. It’s popular. It’s time-tested. And it’s so overdone that audiences have become numb to it.
I don’t like doing things other people are doing. I like to push the boundaries. I like to shake things up. I’m always looking for new ways to inject innovation, automation, and personalization.
So instead of running a single, generic webinar, we decided to run 200 individualized webinars in a single month. This allowed us to speak to each audience on a more personal level. It also allowed us to optimize and improve the launch on a daily basis.
In this episode ⬆️⬆️⬆️ I’ll take you behind the scenes of Day #1. Enjoy!
It was stressful. It took a ton of planning and hard work. But we pulled it off to impressive results. It was one of my biggest launches ever!