We’ve all been told over and over again that if you can just change your mindset, you can achieve anything. Pretty much any business coach, mentor, or successful role model will tell you that. In fact, it will probably be their first piece of advice.

It’s not a cheap piece of advice. It’s not just a cliche. Your limiting beliefs really are holding you back from reaching your loftiest goals—maybe they’re even holding you back from setting your goals high enough.

But actually flipping that switch isn’t as easy as successful people make it seem. In fact, it took me almost 30 years and a good measure of success before I realized how much my mindset had evolved. Sometimes you just gotta fake it ‘til you make it!