Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Good businesses abounds more on social media platforms. Other firms who are not enlisted there may find themselves doing less good. The reason is that over 4 billion people are constantly using Facebook, Twitter, and Google+ to satisfy their various needs. Thousands of people in social media are indicating interest in the kind of goods or services you render.

The use and practice of social media campaigns is now an integral aspect of our businesses. Any organization or business outfit yet to embrace this trend son finds itself relegated to the background.

The act of grooming your workforce into your social media activities becomes highly imperative. These following tips will aid you to achieving lots more:

Begin with little

Social media is a vast industry. Let your employees delve into it from angles they are more likely to operate at ease. Gradually extend other social media platforms to them in future. Please avoid the urge to make your employees to go the extra mile on social media platforms that they seem to be a novice. This would eliminate the problem of having much responds that you cannot possibly deliver now. It is only when your employees seem settled down to business with results tripping in that you can bring them into other social platforms.

Impact your vision to your employees

Your employees need to be acquainted with your campaigns and set goals. They need to know what needs to be done and the result expected. Ensure them becomes-vision bearers. This gives them a sense of belonging. It makes them to see their future in what is aimed at. However, let the goals be in achievable bits.

Hire a Social Media trainer

Due to the largeness of social media, it is advisable to hire a specialist to train your employees. It does a lot good if they see your passion in the eyes of a trainer other than in yours. This eliminates any form of intra-personal and inter-personal conflicts within the organization.

Reward your employees

Every worker deserves his wage. Rewarding an employee will make him to do better on the job. Do not kill his spirit of competition by not properly rewarding him or by ‘over rewarding’ him. Let your pay be the type that will spark off healthy competition.

Remember that rewarding your employees would trigger off success by creating healthy competitions.


Global businesses are fitting into social media platforms. Let your employees be part of your success as you integrate them in your vision and goals. Once you align your mindset with that of your employees, success becomes inevitable! This alone would guide your employees as you direct them through the great opportunities abound in online market platforms.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams


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