Business promotion has evolved drastically since the advent of the internet. More than ever before, business owners have access to endless resources and capabilities. Unfortunately, many entrepreneurs are still in the dark when it comes to leveraging the power of the internet in promoting their businesses.
Some of these businesses operating traditionally argue that a business can be carried on without promotion, and especially online promotion. Well, this may be true, but it comes with a massive disadvantage – missing out on potential huge opportunities.
For entrepreneurs who are already marketing their businesses digitally or ready to do so, or would later consider doing so, here are essential marketing strategies you will really need;
It starts with personal branding before extending it to your business. This way, you can take advantage of a personal image that is more trustworthy to sell your brand. Also, when you focus on branding yourself first as an entrepreneur, you will increase your chances of meeting and networking with authorities in your niche or industry. This task equires more time than money.
Search Engine Optimization is at the very core of digital marketing. It is simply a technique employed to improve a brand’s visibility on Google and other organic search engines. Consequently, your business website can generate more traffic from web visitors looking for your type of product or services.
A huge amount of a brand’s organic search ranking stems from a well-structured content development strategy and its website’s technical structure. Most businesses have discovered it is more effective and rewarding to outsource search engine optimization because it saves time and money.
3. Content Marketing
Brands engage content marketing to accomplish different goals and this online marketing strategy takes wide range of format. For instance, if you want to attract customers to sign-up or download, you can use long-term contents such as whitepaper to accomplish this goal.
You can also engage an onsite blog to generate additional traffic. Outsourcing content marketing to experts is a better way to increase chances of successful outcome. Besides, it is both time saving and cost saving.
4. Social Media Marketing
Just like other online marketing strategies, you need time, patience and strategic efforts to nurture attract, grow and retain a social media audience. Most companies are not ready to go through such hassles so they simply outsource social media marketing.
Content is key in attracting a social media audience. These contents are available in different forms, including videos, texts, and images. When carried out strategically, social media marketing would ultimately increase a brand’s online visibility, reputation and bountiful inbound traffic.
5. Conversion Optimization
When you have engaged the first 4 strategies to attract prospects to your website and online channels, what next? This is where conversion optimization comes in to help you make most of your entire online audience. You simply need to maximize your conversion rate.
Indeed, every entrepreneur needs these top digital marketing strategies to succeed.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.