Companies that experience Bad Sales Leads attract such through various reasons. Mostly, it comes as a result of having invalid and incomplete leads. When leads are unstandardized and non-compliant, it also results in having bad sales. There are five major types of Bad Sales Leads together with their solutions listed below.
1. Incomplete Leads
This arises when leads are weak or lack substantial data. Incomplete leads are not actionable because they seem to have missing contact information. Neglected incomplete Leads become cold or bad and subsequently reduce ROI. Although up to 18% of marketing budget goes to event marketing, still most Leads generated from such activity are incomplete.
Generally, there are fields on websites and landing pages that are filled with a lot of incomplete information.
However, incomplete Leads could be corrected by putting additional data to revive them into actionable Leads.
2. Duplicate Leads
Duplicating Leads is very detrimental to organizations. Where such a case is identified, it is discovered that it presents false growth aggregate. This struggle s originated from having mixed messaging, which results in over-engaging consumers and subsequently lands into having decreased conversions.
It is essential to have a mechanism that can correct the abnormalities of duplicate Leads.
3. Invalid data
As much as over 39% Leads are termed as being invalid. This is because of the failure to properly utilize budget, database and marketing resources due to heightened costs. Other factors that increase invalid data are linked with invalid phone numbers, false email IDs and fake names. Another contributing factor to this menace is the constant changes coming from the alteration of business addresses, names and newer incorporated ventures.
4. Unstructured Leads
Media partners, list buys, Leads ventures, and event organizers are the sources of unstandardized Leads. Such Leads may seem to appear as actionable but still fail the standardization and integration tests when routed to CRM. Their inability to be integrated with less effort becomes dangerous to business data integrity.
Pumpingsuch invalid, duplicate or incomplete data would result in wastage of resources.
5. Non-Compliant Leads
Leads are said to be non-compliant when they are captured with no adherence to regional regulations such as GDPR and CAN-SPAM. Overlooking government legislations and excessively acquiring, storing, using, and sharing personal data has resulted in damaging effects.
In this regard, marketing teams should comply with the standards of GDPR, CAN-SPAM, and regional legislations.
An outsourcing company can be hired to take care of your Leads generation needs. They are the best fit for such services. You should get your Leads generation needs to be outsourced to remote experts so that you could concentrate on other important issues.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams