Outsourcing is a great way to utilize social media to build a database of potential customers. By using the power of video marketing, Twittering and blogging you can build a list of prospects in quick order. The Internet gurus and millionaires say that “your list is gold,” meaning that a database of targeted prospects can be marketed to over and over, sending them new product launches and email campaigns. Your customers may not be ready to buy when they visit your site for the first time, but capturing their email addresses means you can build brand loyalty, keep your image fresh in their minds and market to them when they are ready to buy.
An Internet savvy and knowledgeable outsourcing rep firm not only saves you a lot of money in labor costs, but uses free social media sites to funnel visitors to an opt-in page where the prospect fills out a “name and email” form for freebies or additional information. This technique works efficiently to capture emails and the chance to market your products and services over an extended period of time. I’m sure that each and every one of us has signed up for a free ebook or white paper giving us valuable info on our topic of interest. A database is the #1 marketing tool for successful Internet businesses.
An outsourcing rep or virtual assistant can create profiles on sites such as Twitter or Facebook, upload powerful videos to popular sites like YouTube and create opt-in pages that generate targeted traffic. This traffic clicks on the links that are embedded in the pages and are encouraged to sign up for a variety of free info products. Does your outsourcing firm provide this kind of service? If they don’t, you are missing out on the most powerful conversion tool on the Internet. Without a list, you have no one to market to. Visitors to your website who are not yet ready to buy will disappear, never to be seen again. Don’t let this happen to your business. Hire a outsourcing firm that not only saves you money, but builds your business like a partnership.
Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting www.123Employee.com
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