Creating a Product Catalog Successfully – What Steps Should You Take?

Creating a Product Catalog Successfully – What Steps Should You Take?

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

A product catalogue is a great marketing tool. The essence is to grow your customer base. A product catalogue is also an effective marketing tool for placing all your products and/or services in front of the customers. Some customers who may never visit your brick-and-mortar business store can get to know about your brand via a catalogue.

It’s important to say you should not do trial and error in designing and creating a product catalogue. You should outsource product catalogue design and creation to a marketing agency and provide them with your brand and product details.

Keep reading to find more tips on how to create a catalogue for your product;

Tip #1: Put Your Content Together

Before you proceed with any design steps, it’s important you put all the materials you need together. Examples of such materials include your product images, Products and their features, written contents such as your company info, reviews and testimonials. Ensure you assemble any content and info that will influence a customer to choose your brand over your competitors.

Tip #2: Master Your Product Features

You should have the features of your products at the finger tip. These include the technical specifications. It’s also great idea to include both original and discount prices. Special benefits of the product are also part of the features to put down as you list the product features.

You really don’t have to go into details with the features. A highlight of these features and necessary piece of information that will guide a customer would be sufficient. Focus on providing features and pieces of information that will guide customers to make the right decision. Ask them to log on to your website for more details.

Tip #3: Determine the Size for the Catalog

Determine the distribution points for your product catalogue and choose catalog size accordingly. Also, make sure the fonts and images are sized appropriately so that customers won’t have to strain their eyes to see what is in the catalog.

Tip #4: Write Product Description

Product description is an important part of a product catalog. Make sure the descriptions are concise – about 150 words or less. The features should be integral part of each product description, alongside a highlight of the benefits. Include dimensions, weight, price and so on, to help customers make informed decision. You should consider outsourcing content for your catalogue to a copywriter.

Finally, you should come up with an impressive cover for your product catalog. Bear in mind that your product catalog cover is the first thing customers will come face to face with. So, it should create great first impression. Make sure it captures attention instantly.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

1 thought on “Creating a Product Catalog Successfully – What Steps Should You Take?”

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