Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

If you want to increase your sales and expand your business, you must know your customer satisfaction levels and always focus on increasing them.

It is considered that there are a series of levels according to the degree to which your expectations are met; therefore, the higher the level obtained, the greater customer loyalty you will have and, of course, success in your business.

Customer satisfaction levels
These are the levels of customer satisfaction that you should consider to ensure a better experience for your audience.

First level
The number 1 requirement of your business is to meet the expectations of your customers. Although at this level you still don’t have your loyalty, the first step in achieving this is to have your customers satisfied at this point.

Keep an eye on what the competition is doing and strive to increase customer satisfaction and gain retention.

Second level
Surprise your customers, go beyond what they expect! Effective customer service can make you stand out from the competition and increase your profitability.

 Customers who experience the type of service that exceeds their expectations are generally willing to pay for it. If you know what the customer satisfaction levels are and focus on increasing them, they don’t put a damper on paying for what you require, so you can get the profits you want.

Third level
If you get to that point, you have not only met or exceeded the client’s basic needs, but you have touched them emotionally as well.

Once customers have enjoyed this experience, you will gain their loyalty and it will be very difficult for them to go with the competition, because when you delight your customers, you are on your way to creating an exceptional and highly profitable business.

There are countless economical ways to delight your customers; it can be as simple as a follow-up phone call or offer quality content. You just need to show them that you care about their needs.

Fourth level
The fourth level of customer satisfaction is what will take your company one step ahead of others. It requires not only that you meet your customers’ expectations and exceed them, but that you surprise them.

When you regularly surprise your customers, you will be in a position to dominate the market. In doing so, you will get remarkable confidence and income growth rates.

Direct your target audience through these 4 levels of customer satisfaction and grow your business.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary ew theories and systems allowing them to design the business and personal lifestyle of their dreams.


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