DERIVING CUSTOMER LOYALTY THROUGH DIGITALIZATION OF FLIGHT OPERATIONAL SERVICES COME 2020

DERIVING CUSTOMER LOYALTY THROUGH DIGITALIZATION OF FLIGHT OPERATIONAL SERVICES COME 2020

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Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

As the aviation industry has continued to digitalize its Operational service, it has become so imperative for other airliners to join their leading colleagues in enhancing personalized customer experiences.

Recently, leading airliners have equipped their senior cabin crew with iPods. This act enabled their staff to have a quick assessment of relevant information about their customer’s services and how best to offer customized services to their clients.

There are notable ways in which technology can aid cabin crew operations to gear towards greater efficiency. These ways are as follows:

Integrated Data-on-Demand

The relationship between flight attendants and passengers has the potentiality of growing as both opportune to closely spend maximum time together on flights. Cabin crew is an essential end of an airline staff that touches the customers directly as they both engage in long hours of flight duration. Therefore, there is a need to furnish them with the latest technologies that will enable the crew to create customer loyalty to their branded service.

This gives the cabin crew the chance to relate with passengers as has been seen with a North American airline that provides big data of their clients to their crew who leverages on the information to relating effectively with the passengers.

Digitizing for Enhanced Operational Efficiency

Operational costs and enhancement of the crew’s flexibility is one thing that comes along with digitalization. There is an improved passenger – crew relationship as the crew is spaced up to give the required attention to each member of passengers on the flight.

With enhanced IT systems, the passengers enjoy freed-up time to be accessed to qualitative services as made possible by the freeing uptime of the crewmembers.

Airliners can use digitalization of operations to speed up information management, as there is the eradication of bottlenecks in operations and identification of areas for smarter operations.

Enhancing In-flight Experience

Creating a seamless Information technology environment and banking on what is gained from the analysis of customers will generally enrich the expectations of the customers of an airline.

The airline crew makes everyone on board to have a sense of security and belonging as many of their personal data seem to be on the finger of the flight operators.

The more personal the relationship between the crew and the clients, the more the airliners are making huge profits through much-heightened customer loyalty experience. Among this is the improvement of the in-flight shopping experience, which the client gathers while on board.

Conclusion

More customers will naturally tend to be more loyal to the airlines that are leveraging the newest technology to cater to their wellbeing.

Digitalization of flight operations remain the surest way of improving the in-flight experiences of airline customers.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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