First thing first; just as the name suggests, livestreaming is an opposite of pre-recorded video. In this case, the video content is presented to a target audience just as it is happening live. However, the term is all-encompassing since it may include real-time TV broadcasts presented to an audience via the internet. The major message here is that livestreaming videos are great online marketing tools.
Why Does Live Streaming Matter When it Comes to Attracting Prospects?
If you are an ardent online marketer, you should know by now that visual has become the mainstay when it comes to online marketing. It doesn’t matter what product you offer or what niche of business you are in, customers are increasingly craving for visual contents, especially engaging videos. This can impact their purchasing behaviors massively.
Livestream survey data revealed that more than 79 percent of online visitors are attracted more to live videos than blogs. The same data showed that over 81 percent of internet users watch live streaming videos more than they explore other types of contents on social media.
According to one report, consumers see live streaming as a real-life conversation, but they have a different opinion about prepackaged ads. As a result, these consumers feel more strongly connected to a brand that offers Livestream video ads. The possibility of this strong connection gets even higher if the brand uses the livestream video to respond to comments or answer pertinent questions.
So, what’s the outcome? When you use live videos to form an authentic and natural connection with both new and old customers, it will help clear any doubt that they may have about your brand and ultimately drive conversions.
A taste of accessibility is the main appeal of livestreaming to many viewers. This is a kind of “behind the scenes” style which feels more transparent and unscripted. The manner in which live-stream content helps to establish trust in a brand is just different and more effective than other online marketing tools.
Growing Your Brand with Live Streaming
From the onset, it is clear that live streaming content is a great online marketing tool. However, you should bear in mind that all live stream contents are not created equal. For the content to deliver value and yield expected returns, it must accomplish the following three purposes;
Brands should not just go live without a well-planned script. Just as you would use engaging product demonstrations or graphics when creating a video for webinar, you should prepare adequately for a livestream video content. You should plan what to do, what to say and how to do/say it, including other necessary features before streaming live.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.