Even the big bosses in business such as Google are using storytelling to grow brand awareness. A typical instance is a 2013 ad in which the company narrated how Google Search was key in helping two friends that got separated to find each other again.
Storytelling is a great marketing technique, whether you are creating or growing brand awareness. If you have tried other techniques but got the little result, it’s time to explore storytelling in creating and growing brand awareness.
Many brands engage this psychological hack known as storytelling to evoke their audience’s emotion. One of its greatest strengths is building increased connections with an audience. Besides, storytelling helps your brand to become more memorable to the audience you are targeting.
You can adopt the following techniques to engage storytelling in promoting your brand and offer;
Technique #1: Tell the Story of Your Brand
Your About Page shouldn’t be a space for boring stats and information. Instead, maximize this important web page to tell an engaging and emotional story about your business. This may include the passion that gave birth to the business and why it adopts unique approaches in serving its customers.
Try combining your mission statement with an engaging story on your website’s About Page. Ditch the old and common routine of boringly talking about your company’s history or flaunting its timeline.
Technique #2: Connect with Your Customers Emotionally
Some studies showed that striking an emotional connection with an audience may generate more results than striving to achieve customer satisfaction. In one of such studies, a business owner struggled to boost sales by 15 percent using a customer satisfaction approach. But, when storytelling that engages the emotion was adopted, this entrepreneur recorded a whopping 50 percent increased sales within the same period of the campaign.
Wondering a practical way to connect with your online audience emotionally in order to boost brand awareness? One of the best ways is to bring a human aspect to your company and brand. How? For instance, get your outsourced or in-house blogging team to weave in their own personal experience into your blog posts. Such experiences must be powerful enough to evoke the emotion of the audience.
Another tactic is to feature your team members’ faces in your live chat systems. You should also feature each person’s name. This way, your audience will stop guessing whether or not they are dealing with real humans or just robots.
Technique #3: Use Your Customers’ Stories
Another great way to boost your brand awareness, as well as your authority, is to feature your customers’ stories in your campaign. This is a brand-driving storytelling technique. When a customer is the one telling a brand’s story, it sounds more credible. It’s the same reason that many buyers depend on real users’ reviews to make their buying decision.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams