As an entrepreneur, you’ve taken steps many people are unwilling to take. You’ve worked hard to put your ideas into motion and the last thing you need is to slow your momentum by adding tasks to your daily to-do list.
There are some things you can definitely bypass. Marketing is not one of them. Without a marketing plan, your great idea is just, well, another great idea. It won’t matter that it’s superior to anything else in your industry. If people don’t hear about it, it won’t capture their interest and it won’t make money. So unless you pay attention to drafting a well-thought-out marketing plan, your products or services will never reach your market.
It’s easier than you think to set yourself up for success. If you know nothing about marketing, plan to attend Beyond Business Live this spring. This content-driven event will provide you with tons of good information you can begin using right away to grow your business.
Once you get a little background on what marketing is and understand the difference between marketing and promotion, you’ll see how simple it is. The attached video highlights an endorsement from Craig Duswalt, a guy who has dedicated his life to teaching marketing. He once spoke at one of our events and was impressed with the level of quality.
By outsourcing tasks, you can do the things you need to do to be successful with your business and marketing is one of them. Begin putting together ideas for your marketing plan with this very simple exercise in the paragraph below.
Your marketing plan is comprised of a series of tasks set to a timeline. Think about social media, for example. That’ just one aspect. List the tasks you can think of right now. Look at the list and evaluate. Do you need to do everything on the list by yourself or could you train someone else on how to do it? The next step is to move all that you can delegate over to a second list. Leave only the tasks that are income generating or that you alone must perform on the first list.
Before you did this exercise, you may not have realized that there are things you can outsource to others. Don’t be caught up in thinking it will cost you a lot. You’re going to save money by outsourcing! The time you free can be used to further expand your business and do the things that directly impact your bottom line.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.