Any business that is not yet implementing social marketing is obviously lagging behind. Well, such businesses may feel contented with their present state and what they are generating so far from regular marketing. But, the truth is that they may not know what they are losing by not integrating social media marketing in their business strategy. The good news is that outsourcing is in the front line of successful social media marketing.
The In-House Employees Have Little or No Time to Devote to Social Marketing
While every business wants to go social, virtually all of them have little or no time to devote to quality social marketing. The truth is, social media marketing is not like some other online marketing strategies that you can do at your own pace and still get some result.
Social marketing is time-consuming. So, it’s not something to pay lip service to — it cannot bring in the desired result that way. Consistent and quality social media presence is not an option but a mandate if you must see the result from your social marketing efforts. Unfortunately, most business owners and their employees are too busy with the day-to-day and other business tasks.
As a result, it’s difficult to combine this time-intensive task called social marketing with other tasks. Don’t just jump into social marketing because your competitors are generating great results from it. Have you found out the secret behind the great result they are getting from social marketing? The number one secret is devoting quality time and undivided attention to social marketing. So, how did they create such time?
Outsourcing is the Most Viable Tool
Behind every successful social marketing is quality time devotion — this is not arguable — and, behind the quality, time devotion is the adoption of outsourcing solution. Outsourcing is arguably the sole business strategy that can create the amount of time that is needed to make social marketing successful.
You need to be active on your social platforms (Facebook, Twitter, Instagram, Pinterest, LinkedIn, and others) and engage your target audience in real time. This sort of thing has to go on almost on a round-the-clock basis in order to yield the desired outcome.
So, by hiring independent contractors via outsourcing platform, you can create the quality time that social media marketing requires. The independent contractor who is specialized in social media marketing will do nothing else but promote your business on selected social media channels intensively and in a result-oriented manner.
And of course, the best part is that when you have built your social media presence substantially, you can take a break for a while and cancel the outsourcing project, so that you won’t have to be paying needless salary (which is the case when you hire a full-time social media marketer).
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.