It’s the dream of every business owner to increase profits, isn’t it? Needless to ask, it is the sole reason for being in business — to make a profit. And, the major way to increase profit is to gain a larger share of your target market or target audience, bearing in mind that your competitors are also going to share from this same target market/audience. Outsourcing is one of the viable tools for boosting your target market and target audience.
First Thing First – Define and Determine Your Target Audience
Before you can gain a larger share of your target audience, you need to define and determine your target audience or market. For instance, if you’re offering weight loss products and/or services, your target audience is those who need to lose weight and/or keep fit.
Your target market could be the global market or your location. In essence, you could target people in need of weight loss products all over the world, or just within your location. When you define and determine your target audience/target market, it becomes easier to devise a strategy for reaching them.
Win the Heart of Your Target Audience
You can’t just lunch your product and/or service to your target audience without first winning their hearts. Therefore, you should adopt the right strategy in reaching and winning the hearts of your target audience.
There are different approaches to reaching your target audience and drawing their attention. One such approaches are to start a blog. Blogging is one of the most powerful tools for online marketing. Using a blog, you can build followers for your product and/or service.
In essence, your blog will create awareness, inform and educate people about your niche or product, without sounding too promotional. Subsequently, when readers find your blog posts to be consistently valuable, informative and educative, they will yearn to know more about your business and what you offer. This would make them click the link to your e-commerce website.
Speed up Your Entrance Time to the Market
When you have found your target audience/market, it’s also important that you speed up your entry time to the market, bearing in mind that competition is stiff — first come, first served.
One of the best ways to speed up your entry time to the market in order to gain a larger share of the market is to outsource business tasks. You should focus on production processes while using outsourcing companies to handle more repetitive and time-consuming tasks such as accounting and customer service.
Ultimately, you will speed up your entry time to your target market and gain a larger segment of the market than your competitors.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.