The best way to approach this will be to understand what exactly you want to achieve by using these social media platforms. There are more than 20 platforms available, and we know you cannot actively engage in all. Each one has its uniqueness and peculiarity, so it’s best to approach it from what you want from it, rather than from what it represents.
As a business, whatever social media platforms you settle with, they should be able to give you these advantages.
Why is your business on social media? The simple answer will be to grow awareness and reach. There are millions of social media users on each platform but many businesses do not have the awareness they seek. What is the cause of this disconnection? Most businesses just jump on the bandwagon and settle for what’s popular and not fits their brand. Who are your target audience? What are the demographics? Which social media platforms do they frequent often?
No matter how successful a business is, if they’re present in all social media platforms, the level of engagement with customers can never be the same. With this in mind, your chosen platforms should be one where your potential customers will be comfortable enough to engage your brand.
Publish and Promote Content
Depending on what your brand offers, content will vary from one business to another. Your chosen social media platforms should be one that allows you to post SEO focused content to your audience. Take your share of the market and target content to your potential clients. This will result in likes and comments that may eventually lead to a sale.
Backlink to Website
Your social media page, no matter how engaging it is, may not be all your business is about. If you can successfully make sales from social media, there’s nothing wrong with wanting to stick with it. As a business you are not looking for a one-time paying customer. The way to get them coming back for more by continuously reminding them is to put them on a mailing list. A mailing list can be included in your website, so it’s good you find a way to get customers to checkout or at least visit your website.
The end of every marketing campaign is to grow the business revenue, no matter the size. Your chosen social media platforms must be able to do just that. Every platform has ways to generate revenue. Spend the time to research which one best fits your brand’s Interest.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.