The role of social media in the 21st century marketing and business as a whole cannot be overemphasized. Many businesses are struggling because they have not expanded their audience base via the vehicle of social media channels such as Facebook, Twitter, Instagram, Pinterest, LinkedIn and so on.
However, marketing on social media has to be strategic in order to reap the benefits thereof. If you do social media marketing haphazardly, it is certain you would get a haphazard result. This post provides key elements to make most of social media marketing for business.
1: Prioritize Your Social Media Channels and Platforms
People think being on all the social media marketing channels is the key to successful social media marketing. This is not true, it’s a misconception. In reality, it is senseless and a waste of money/time promoting your business on social channels or online platforms that your audience rarely pays attention to.
Here’s an instance; if your audience or demographic is a millennial audience, you may end up wasting your resources marketing on platforms such as LinkedIn, or advertising on radio. You are better off focusing on Twitter, Instagram and Snapchat as these platforms target the millennials more effectively.
The benefits that come with narrowing your social media or online marketing channels include guaranteed ROI. Besides, you will cut back the time you spend marketing on social media. The outcome of marketing on the right channels is higher conversions, which results in higher sales and profits.
2: Hire an Independent Social Media Marketer
Whether you believe it or not, there are professional social media marketers. These experts have been on social media for a long time, experimenting what works and what doesn’t. So, they know exactly what to do when it comes to marketing on social media.
Therefore, the best bet for companies is to outsource social media marketing to these experts. This will not only promote successful outcome but would also save time and money.
3: Do Not Ignore Analytics
You should endeavor to adopt analytics on your social media channels, websites and other online platforms. Through analytics, you can discover what techniques are producing results and the ones that are not. This way, you can focus on what is working. One of the best tools for this purpose is Google Analytics. You can find a couple of other effective online analytics tools.
Finally, it’s important to ensure all your online platforms are interconnected – your websites, blogs, and social media accounts. Using links to connect your various online platforms would ensure a better interaction on these platforms.
In essence, your target audience can visit your website from your Twitter, Facebook, Instagram or blogs to explore your offers and take desired action.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams