How to Use Article Marketing to Promote Your Business

How to Use Article Marketing to Promote Your Business

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Article marketing is one of the online marketing strategies with the capacity to produce amazing results if implemented correctly. Often, businesses and companies do not have what it takes to successfully implement article marketing in terms of article creation skills and/or commitment to such demanding tasks. So, over time, these businesses have found out it is more rewarding to outsource article marketing to experts.

Article marketing involves the strategic placement of promotional articles on the internet. The essence is to draw attention to a business website. Also, with time, article marketing will help establish a business owner as an authority in a given niche. It’s also a great way to earn credibility over time. The ultimate goal is to enhance search engine ranking.

So, if you decide to embark on article marketing, here are some proven tips that will help you generate desirable results;

Tip #1: Pinpoint Your Market Niche

The types of articles you will publish will depend on your niche. Besides, you want to establish yourself as an authority in a niche of business you are interested in. So, you need to be specific about your niche and write articles that lovers of that niche will find irresistible.

Consequently, they will perceive you as an expert in that niche and would want to click on your website and learn more about your business. For instance, if you identify your niche to be weight loss, your article marketing should focus on this topic and weight loss related topics.

Tip #2: Take Time to Craft Your Article Headings

You can lose or gain the attention of a reader with your article title. The first port of call for readers is usually the heading or title. Also, the heading of your article can help improve or mark your search engine optimization.

Here are some key secrets in creating attention-grabbing and SEO-friendly titles;

  • Keep it concise and make sure it correctly represents the info in the body
  • Choose titles based on keywords that surfers are likely to use
  • Ensure your keywords are featured at the beginning of your article titles – this is an important SEO strategy
  • Research great titles for article marketing purposes

Tip #3: Make Sure the Articles are Top-Notch

If you want your article marketing to be effective, you should focus on writing high-quality articles. In addition to offering valuable and informative articles, add a personal touch and tone to your articles instead of sounding like a lecturer. Exciting content will attract more readers. It’s also important to keep your articles brief – between 250 and 500. Research has shown that you will lose many readers with articles longer than 500 words.

Finally, don’t forget to close your articles properly, in two or three sentences, with a link to your website.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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