Optimizing Your Content for Social Media Marketing – How to Do It Effectively

Optimizing Your Content for Social Media Marketing – How to Do It Effectively

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Social media marketing has become a buzz word in recent times. The reason is so glaring — millions of people gather daily on Facebook and other social media platforms to socialize and also look for opportunities. As a result, social media websites have become an avenue to market products and brands to existing customers and potential customers. However, you need to optimize your social media marketing contents. How?

Tip #1: Use the Most Appropriate Content for Each Social Platform

For instance, if you’re marketing on Instagram, it is important that you make most of your best brand images and product photos on this social media platform, including short videos.

The same applies to other social websites — they also adopt some conventions, so ensure you follow those conventions in order to make most of the platform. For instance, you should make most of Facebook when it comes to sharing links and articles since mobile users do not need to leave the app.

In a similar manner, Twitter is the best social media platform for engaging with customers and posting short updates. That’s not all, you can also take advantage of Twitter to take cure of customer service issues.

Tip #2: Don’t be in a Hurry to Post

It’s important you read over your content carefully before posting. This is why it’s highly advisable that you outsource your content creation and social media marketing, especially if you do not have the time and/or skill for such delicate and time-demanding task.

The thought of establishing your brand on social media can be quite exciting. As a result, you can’t wait to send out your content for the social world to see. But, you should resist the temptation to post in a hurry. Take quality time to proofread your content prior to posting.

We’ve seen cases of companies and brands going through excruciating crises on social media as a result of posting in a hurry, with the contents having missed word, typos, or even posting a draft! In addition, it’s important that you focus on on-brand posts. And, get rid of language or terms that are not relevant to your type of posts.

Tip #3: Measure the Outcome of Your Efforts

You can’t just be marketing on social media without having a way to determine whether it is all worth the efforts and resources. Therefore, you should take advantage of built-in analytics to measure your success on your chosen social media platforms.

Major social media websites such as Facebook, Twitter and Instagram are thoughtful enough to feature analytics, so that social media marketers and business owners can actually determine the number of people who have interacted with, or seen their posts.

Obviously, social media marketing is HUGE work, which is why you should consider outsourcing it.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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