If you’re running a business, and you have no strategic marketing tactics, chances are, your business will grow at a painfully slow rate. Do not let anything come in the way of marketing your business, as that is one sure fire way to increase your sales by a huge margin.
Having established the fact that all ambitious business cannot do without marketing, the question now is, should your marketing services be an inbound business or should it be outsourced to external vendors who are probably vaster in the field of marketing?
A whole lot of companies will prefer to have an employer and still outsource some of their marketing tasks to professionals that can carry out marketing functions from a remote location. The reason for this include:
- Fresh perspective
- Quality training and development
The external marketing firms do all within their power to stay up to date with the latest marketing tactics so as to attract a good number of quality clients. They train themselves to the point that many companies will prefer to totally outsource their entire marketing tasks to them.
ADVANTAGES OF OUTSOURCING MARKETING SERVICES
There are a lot of advantages of outsourcing marketing services, but the two most important ones are to save money and to save time.
1. TO SAVE COST:
Believe it or not, gone are the days when efficient marketing is a factor of who you know. These days, marketing depends of what you know and how well you can apply them. Professional marketers spend so much to learn the intricacies of efficient marketing in order to serve their clients better. If there are remote marketers that are so well trained to carry out marketing services at a reduced rate, what then is the essence of spending money to train inbound marketers and still pay them salary at the end of the month?
2. SAVES TIME:
When pursuing a new marketing strategy, it will take an inbound marketing team some time to perfect the new strategy, thereby taking more time than required. This can have an adverse effect on your business; nobody wants that. Outsourcing marketing services is the best way to avoid such occurrences.
The outbound marketer or marketing team are experienced, and understands what needs to be done without too much explanation. They understand who their clients’ target audiences are, and they have well proven strategies that can be used to reach the audience and increase sales.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.