Virtually every entrepreneur is familiar with outsourcing solutions. Thankfully, business owners are increasingly integrating outsourcing onto their work pattern to help promote increased productivity. Most small and medium scale business owners are interested in leveraging outsourcing solution but do not know exactly where to start.
First Thing First
The key to reaping the manifold benefits of this business solution is to first determine the aspects of your business that need to be outsourced. To some, this is not a familiar terrain, so they don’t just know where to start.
Here’s a quick tip to decide on what aspects of your business to outsource for a start;
- Think of the business functions you do not have skill for – it could be social media marketing or bookkeeping.
- Think about those tasks that you embark on without any interest and would get easily bored doing them.
- It may also be that business functions have increased beyond the capacity of the few hands in your office.
If you are experiencing any of those things mentioned above, you should seriously consider outsourcing.
Here are three major tasks that an entrepreneur should consider leveraging outsourcing solutions for;
1: Content Marketing
When it comes to promoting any business successfully, content is key. You need informative and easy-to-read articles, posts and comments to attract your target audience.
This type of content requires SEO (Search Engine Optimization) techniques that would promote the visibility of your website to people looking for your products/services. And, if you are not skilled in this area, then you should outsource the task to a content manager.
Many companies employ a content manager on a full time basis to help manage content marketing. However, this is not something a small business can do with ease because of the financial involvement.
Luckily, outsourcing will help an entrepreneur obtain superb content management just like the big companies. And, guess what? It will cost you only a fraction of what the big companies pay to hire a content manager in-house. A recent survey carried out on marketing professionals shows that more than 70 percent of businesses are outsourcing content in different ways.
2: Administrative and Scheduling Tasks
Administrative and scheduling tasks are time-consuming and will always take your attention away from the core tasks that promote the continuous existence of your business. Therefore, you should consider outsourcing most of your business’ administrative tasks to a virtual assistant.
These virtual assistants often work on an hourly basis. So, you will not have to pay salary for the hours that you did not use (which is typical of full time employment). Besides, you can monitor the outsourced administrative task in real time.
3: Conversion Optimization
It doesn’t matter how much leads you acquire through your online marketing efforts, it will amount to nothing if those leads do not convert to actual buyers. There are experts who are specialized in lead conversion and most of them work as freelancers.
You should consider outsourcing your conversion optimization task to an expert and increase your chances of turning visitors to your website to actual buyers.
So, if you don’t know where to start implementing outsourcing solutions in your business, start with the above three key tasks.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.