STOP YOUR MARKETING EMAILS FROM BEING TRASHED: HERE ARE 4 EXPERT TIPS

STOP YOUR MARKETING EMAILS FROM BEING TRASHED: HERE ARE 4 EXPERT TIPS

Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Often, marketing emails are quickly sent to trash as soon as they land a prospect’s inbox. Why? Most of such emails are badly crafted and customers are not motivated to read them right from the headlines. Learn the best expert strategies for creating marketing emails that won’t get trashed.

1: Avoid Sending Generic Emails

Instead of generic email, you should hyper-target. You may end up eliminating your chances of winning some prospects in addition to wasting your time when you send a rather generic email. Potential customers know when emails are personalized for them and when you’re using a template to send a general message.

So, from this moment, you should focus on targeting a prospect specially, which has a reward of boosting your response rate several times over. Once prospects perceive you are in tune with their needs which is evident in your uniquely and specially crafted email, those prospects are more likely to listen to you – they will take time to read your email marketing materials.

2: Stop Pitching Sales and Focus on Getting a Prospect’s Attention First

Before sending your prospecting email, it is better to spell out your goal. Often, most of the prospecting emails pitch sales instead of generating some form of response from the potential customers. You need to engage and attract attention first before you can present your offer.

Business owners are usually advised to outsource sales copy to professional copywriters. This way, they will stop doing trial and error with their marketing emails. The number one reason most newsletters and sales emails get trashed is because they are badly crafted. An expert copywriter knows when to grab attention with sales content and when it is time to pitch sales.

3: Do Not Sound Formal

A formal tone often comes to prospects as sales pitching. And yes, that’s what it truly appears to be. Unfortunately, many (if not most) sales copies feature formal tones. As a result, the email recipients tend to shut down instantly.

It is better to create marketing emails using casual or informal tone. The customers should have that feeling of personal touch when you address them via your email materials or phone call. For instance, you should feature the prospect’s first name – this feels really personal and cordial.

4: Make it Concise and Easy to Read

Your emails shouldn’t be episodic and difficult for your target audience to figure out. A glance at a rather long email proving difficult to grasp will force the recipient to click ‘delete’ without wasting time. Always remember that the purpose of a prospecting email is to elicit response, not to sell or build a relationship. So, keep it concise, clear and interesting.

Finally, experts advise you to keep your marketing emails engaging, so that it doesn’t end up in the trash.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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