Before you start reaching out to potential outsourcing partners write a clear scope of work document. It’s your responsibility to decide business goals, what is it that your business needs and what could be the best possible solution to achieve your desired outcomes. If writing a scope of work document is too technical for you … Read more
New funnels and trust with new customers only through online advertising can take a lot more brand awareness to convert finally. Word of mouth is a powerful tool to utilize. An affiliate can promote your products and services through their networks, increasing conversion rates as their network will trust the marketer more than indirect online … Read more
The best online marketing strategy is content marketing, which means creating and sharing online content such as blog posts, videos, and infographics Content marketing is the best online marketing strategy because it is a timeless tactic (not a trend) that both introduces possible new customers to your service or product and establishes you as an … Read more
Social media marketing is a powerful way for companies of all sizes to reach prospects and customers. Your customers are already interacting with brands through social media, and if you’re not talking directly to your audience through social platforms like Facebook, Twitter, Instagram, and Pinterest, you ‘re missing out. Great social media marketing can bring … Read more
The importance of budget planning in business cannot be overstated. Without a comprehensive budgeting strategy, companies simply can’t make the right decisions regarding long term plans or even day-to-day choices. Unfortunately, for many, the importance of budgeting in business is not clear. It’s seen as something the company has to do each year but not … Read more
The ongoing COVID-19 pandemic has upended how businesses operate. We’ve seen more products and services move online and many employees will continue to work remotely or in a hybrid setting for much of next year. Months of varied customer responses to COVID-19 have given us some insights into the marketing strategies that are working in … Read more
Although affiliate marketing become popular in last decades, there has been old use of this marketing strategy by businesses. In practical terms, affiliate marketing is one of the most cost – effective marketing strategies ever used. At this is because payment is only made after a purchase. So basically, it’s like the product selling itself. … Read more
If you told someone about two decades ago that you’re a digital marketer, you’ll probably come off as a jobless person. It’s interesting how the business worlds has metamorphosed these past year into what it is now – this means the future is even more promising than exciting! If you just by happen instance stumbled … Read more
There was a time we could count the number of social media platforms on our fingers. Right now, there are a mouthful of platforms one can only try to keep up with. Being on the internet with a website is one thing, for a business. Engaging and growing followership on social media is the next … Read more
Like many entrepreneurs out there, the goal is to grow the business, year over year, profitably. There are different ways to achieve this goal. The internet is a fabulous place to be in – if you’re not yet profiting from it, then you’re still sleeping! Small businesses are not usually financially capable of launching expensive … Read more