Like many entrepreneurs out there, the goal is to grow the business, year over year, profitably. There are different ways to achieve this goal. The internet is a fabulous place to be in – if you’re not yet profiting from it, then you’re still sleeping!
Small businesses are not usually financially capable of launching expensive marketing campaigns and strategies. This is why using available online marketing strategies, on a budget, is the smartest move to beat out your competition. You do not need to know about how to do this. There are many professional expert online marketers that you can outsource this service to. Go get started, you’ll have to begin by…
Building Your Brand
This phrase has been used and sometimes abused a lot by people in the business world. What does your business represent? It’s best you outline some specifics so potential clients and customers know what they’re purchasing. Your brand includes your business name and logo. These have to be something that can stand out. Even the colors you choose to use goes a long way to establishing your brand.
Educative & Informative Content
So here’s the thing, you’ve been able to get people to notice your business website. What do you have to keep them glued in or come back for more? This is what website content freelancers exist for. Contents must focus on pushing your brand and not just random, unnecessary content. Since we’re talking about content, Search Engine Optimization is yet another marketing strategy that helps rank your website. When people search for products and services, they use keywords hoping to bring out related search results. Your contents must be employing the best SEO services.
Google My Business
As a small business, it’s safe to assume you’re more focused at targeting local markets. Get your business listed on Google My Business to ensure it comes up in local search listings. The service is mostly free – you can get the best of it as a free resource. Imagine you’re a local Salon looking to attract customers around your city, by using this service, a customer searching for salons will see your business listed in the search result.
The Beauty of Social Media
Gone are the days when people actually thought social media was just a place to kill time. Your business has a wider reach through social media if used properly. There are almost as many internet users worldwide as there are social media users. With over 3 billion users, your business can go international even before you begin to plan for it.
Email List & Referral Program
It’s mostly called a funnel list but the idea is to gather emails of new and existing customers. This way you’re able to give them targeted, useful information about your product and/or services. If you can create a budget for it, you can have a reward referral program and allow customers to help you bring in new clients for a little reward.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.
1 thought on “GROWING YOUR SMALL BUSINESS: ONLINE MARKETING STRATEGIES”
This is simple and straight forward. Thanks