There was a time we could count the number of social media platforms on our fingers. Right now, there are a mouthful of platforms one can only try to keep up with. Being on the internet with a website is one thing, for a business. Engaging and growing followership on social media is the next big thing! You cannot fully utilize all the benefits of digital marketing without penetrating through social media. As a business looking to take a stand with social media branding, here are the steps to take.
Choose Your Social Media Platforms
As earlier stated, there are too many for you to stay actively on. You know what your business is about and the kind of audience you want to attract. Let this be a guide to know which of the platforms to settle with. Most people will advise going for all the top platforms but if all do not resonate with your brand, you have to be more specific in choosing. Preferably choose at least three platforms to work with.
Create a Profile Reflective of Your Brand
Who you are as a brand or business should be seen, at first glance, on your social media profile. Social media should be an extension of what you represent and not something different. Delete old pictures or post and tailor your pages towards promoting your brand.
As a business, you probably may not have time to regularly make posts on the platforms. If you can, you can easily outsource this to a social media manager to oversee. Automated posts means your audience always gets to see you in their field or timeline often. This keeps your brand fresh on their minds.
Humanize Your Contents
Automating posts does not excuse you from delivering contents that are engaging and appealing. Remember you’re looking to get more sales conversion from your audience. As obvious as this may already seem, ensure you give them informative and educative contents that are engaging. When followers are able to connect engagingly with your account, you’re able to get them to make a purchase.
Influencers & Target Audience
Both of these sets of people are needed for your brand social media success. Your brand is designed for a specific set of people. Everything about your social media should be targeted to these set of people. If you’re a restaurant selling animal protein, you’ve no business being in the field of vegetarians.
If you’ve the budget for it, you can contact influencers who use your product and service to help market your brand. Of course, you’ll have to pay them for this!
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.