Telemarketing Outsourcing Services for Improving Your Market Reach

Telemarketing Outsourcing Services for Improving Your Market Reach

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Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Daven Michaels, 123Employee, Outsourcing in the Philippines, Offshore Outsourcing Services, Call Center Services, BPO Services Company, Call Center Services philippines, Philippine Call Center Services, Business Process Outsourcing Services, Outsourcing Company, Virtual assistantIn the marketing industry, advertising and promotion is one of the most effective and direct marketing solutions for the future. Telemarketing outsourcing is an emerging business model for sales and marketing because it can be used for promotional purposes as well as for offering products or services for sale as well. Performing marketing using phone lines and similar mobile SMS platforms as well as other related methods using mobile phones has become the largest and with the highest potential for being a successful promotional trend and improving sales revenues. It is estimated that the number of mobile phones produced around the world reached over 4.6 billion and from then on until today, the number continued to increase. To date, the total amount used up for mobile advertising and promotions is roughly one percent of the overall advertising budget allocations.

Platforms for mobile phones evolved quickly in order to adapt to the growing demands of the consumers for a much a better, top of the line, yet affordable means of communications. In the U.S., an estimated ninety percent of the entire population is said to own a mobile phone and this is based on the report of the International Association for the Wireless Telecommunications Industry or CTIA. This is also one of the reasons why call center outsourcing is a fast growing industry and with lots of benefits to take advantage of and fewer risks involved, outsourcing telemarketing requirements will certainly be more than beneficial.

Imagine tapping even just the 40% total of the mobile phone owners and at least 60% of landline owners in the country and think about the impact it can make on your business if you can convert even just the 40% you were able to reach. This is a sizeable chunk of client volume for any business and considering the amount you will be spending in outsourcing your telemarketing needs, this is indeed a very good deal. Marketing innovations are expected to happen through telemarketing services offered by third party service providers and with the continued development for gaming, video streaming, and sounds, there will be many creative ideas for any marketers to tap into to make their telemarketing click.

With the introduction of smart phones in the market, mobile applications as well as mini mobile browsers are being developed to cater to the needs of smart phone owners looking for ways to get the most out of their devices. This can be easily tapped into and it will have lots of positive impact for both the business and the marketer as well. Telemarketing services will not be simply confined in the traditional ways of telemarketing concept. With the growing development in communication technology, it will become a very effective tool for any business owner who aims to gather as much following for their businesses.

Integrating the proper marketing approach with the right tool can make sales and advertising using telemarketing services a very formidable marketing strategy to reckon with. Moreover, since this is a relatively new marketing idea, few providers can offer effective platforms for telemarketing outsourcing. Therefore, if you want to tap this healthy marketing source, you need to find an established telemarketing provider that can help you with your marketing ideas and turn it into something that really works according to your expectations. This can help you explore the opportunities for outsourcing your telemarketing requirements and guide you to the path you need to take so you can actually enjoy the benefits this marketing approach can offer. Telemarketing can definitely help you to expand your business profits.

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting

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