Telemarketing Outsourcing: What Telemarketing Function Should You Outsource?

Telemarketing Outsourcing: What Telemarketing Function Should You Outsource?

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

A great way to augment your current telemarketing efforts is to embark on telemarketing outsourcing. Most companies and businesses are increasingly turning to outsource as a more effective solution for running a business in terms of cost-saving, increased expertise, and other additional benefits. However, before you embark on telemarketing or other business function outsourcing, you should assess your business needs carefully and weigh the pros and cons of outsourcing telemarketing versus handling it through the existing staff.

What Aspect of Your Telemarketing Should You Outsource?

You can outsource virtually all telemarketing aspects once you spot a need to do so. These telemarketing aspects include the following;

1: Inbound Telemarketing

You can outsource your inbound telemarketing to an experienced outsourcing provider who specializes in telemarketing. But, as mentioned earlier, you should weigh the pros and cons of outsourcing this aspect of your business versus letting your staff handle it in-house. If your analysis shows it will be best to contract the task out to a competent provider, you should draw out a plan featuring your requirements, time frame, and overall expectation of the task. Ask the telemarketing outsourcing provider questions in line with your requirements to be sure you are on the same page.

Some of the inbound telemarketing services include market research surveys, third-party verification services, lead generation services, opinion surveys, order taking, direct response services, catalog sales services, cross-selling/up-selling services, membership subscription services, inquiry services, and more. A telemarketing outsourced service provider can handle any of these tasks for you. Best of all, a good number of telemarketing outsourced vendors offer 24/7 services.

2: Outbound Telemarketing

You can also outsource your outbound telemarketing processes if you spot a need to do so. Professional telemarketers provide services such as database lists building, leads qualification, marketing consultation, primary research, customer satisfaction surveys, reminder calls, and more. Ensure you spell out your particular telemarketing needs in your requirements, so that the vendor will provide you with the relevant proposal and commensurate price quote. It will also make the task easier for them and increase your chances of obtaining a satisfactory outcome from the project.

3: List Marketing

List marketing is another integral part of the telemarketing function that an outsourced telemarketer can perform for your company. The vendor can provide direct marketing and telemarketing list services. The list includes details such as country, state, city, zip code, income status, and more. These pieces of information are essential for targeted marketing.

In addition, a professional telemarketing outsourcing vendor can provide any business or company with quality consulting service in areas such as performance audits, specifications reporting, on-site analysis, and script analysis. Based on your telemarketing needs and requirements, you can obtain a customized telemarketing service that will suit your specific goals and objectives.

Just as a reminder; you need to embark on a thorough assessment when hiring telemarketing outsourced service. Ask the necessary questions in line with your requirements and needs. Request to see proofs of successful accomplishments in the past, including contacts of clients who leveraged the service in the past. Compare the portfolios of the telemarketing outsourcing providers in your list and narrow down your choice to the potentially best provider.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

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