That’s exactly what your competitors are doing – saving huge cost by using outsourcing marketing services to execute short-term marketing activities and tasks. You should also play smart and do the same to compete favorably in your niche.
Cost saving in order to boost profit earning is the major focus of every business, regardless of type and size. And, outsourcing is a cost-saving total-solution for any business or company.
When you save substantial cost in running your business, you are able to achieve the following;
- Your profit will get bigger
- You are able to plough back excess profit to growing and expanding your business
- You can start looking into new business areas and opportunities to invest in
So, What are the Marketing Tasks You Should Rather Execute with Outsourcing?
Top in the list include the following;
Promotional campaigns (whether online such as email marketing or offline such as door-to-door canvassing) are not what you do all the time. You would want to monitor and assess the outcome of each campaign before planning the next one.
So, instead of hiring and placing marketers on a full-time payroll for this purpose, you should use outsourcing marketing service instead. The reason is; when the campaign is over, the full-time marketers will still be collecting salary without really doing much for you. But, the outsourced marketers’ contract will be terminated once the campaign is executed.
Whether or not you use telemarketing technique all the time, you should consider outsourcing this marketing task to save more cost. At the end of each telemarketing period, you will cancel the contract alongside the payment. Subsequently, you can renew it later or better still hire a different telemarketer.
Particularly for the small or medium business that is just starting off, you should hire qualified freelance marketers to create brand awareness, instead of paying salary every now and then when you hire marketers in-house for brand awareness.
Other Marketing Functions
Even at the managerial level (where the cost of staffing is even more intensive), you can hire an expert who operates from elsewhere and save more cost. Virtual staffing has become applicable to more or less all facets of business tasks and has proven effective over the years.
So, play smart like your competitors and execute marketing tasks via outsourcing marketing services. Consequently, you will save more on marketing costs.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.