Nobody can talk of the most happening in online marketing without mentioning Video marketing firstly. It is the in-thing nowadays. According to statistics, about 68 percent of online consumers go for video contents; it shows that consumers are calling for more video. This is greater than 15 percent that consumes text-based articles, 4 percent consumers of infographics, 4 percent taking on presentation and the pitches and 3 percent devouring eBooks and manuals.
It appears that new products and services are mastered easily through video content. In response to this new craze, 87 percent of online marketers now go for video content.
Top Video marketing skills
According to a very popular site’s 2019 skills Index, the three trending video marketing skills are: (1) An Artiste Resolve, (2) Social video marketing (3) and motion graphics.
This video editor (name withheld) grades as a competent video editor for Hollywood. The same artiste puts together 8k editing, visual effects, audio post-production and colour correction. Several projects done in the entertainment industry require such a specialized skill. Coupled with the fact that this skill come for those who wants to produce an excellent video content.
Social video Marketing
Producing a video content for your needed social awareness is a powerful means of achieving speedy and good outcomes. Amongst the top six channels for video contents, YouTube dominates. It is interesting to note also that YouTube ranks second as world’s preferable search engine. This makes the YouTube organization a vital SEO component
Motion graphics is all about having the designs of graphics into motion. It usually comes with music and perhaps a voiceover being put together.
4 Tips for Better Video marketing
Deciding to invest in video marketing is a wise move. In any case, if you are lacking in the basic knowledge, study the following tips:
1.Define your goals
It looks pretty nice to go viral, but it is never a good thing being undefined at that. The goal of your video must be outlined, then select relevant content to suit that goal.
2. Brainstorm Content ideas
Prepare video content ideas that would suit the needs of your consumers. There are several formats for achieving a good video marketing kit. For instance, a demo video could teach your customers how to use your product.
3. Tailor your video to each channel
Video content are mostly viewed from a mobile device. Social media outlets like Facebook and Instagram are to be considered for square videos.
4. Measure the results
Success metrics are measured with the right tools. Sprout Social is a tool to measure impression. Conversion rate is measured with Google Analytics or track awareness metrics.
Talents with specialized skills could be discovered through conscientious research online. Video marketing is a sure way of boosting your business and making them to remain relevant in the ever-changing e-world.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.