Marketing your business in the information age means reaching prospects with quality content that promotes you as an expert or an authority in your field. Your blog, off page articles and other pieces of information are all assets that add to the value of your business.
If you’re using old fashioned marketing tactics to promote your business, plan on spinning your wheels indefinitely. In today’s global marketplace, when it comes to competing for Internet presence, content is truly king. Articles and information are the vehicles that will take your business from concealed to revealed. When it comes to reaching your targeted prospects the marketing plan you worked so hard on will do you no good without quality content. Is it time to examine more effective measures?
If your answer is yes, how can you make sure Google and other search engines find your business from among the millions of websites competing for attention? The following tips will make a huge difference.
A Solid Platform
Everyone’s taking about platform! What is your platform and how do you achieve it? Your platform refers to the way in which you reach prospects who will eventually become customers/clients. Active social media engagement is one way to build your platform.
Remember the old adage, people do business with those they know, like and trust? The adage might be old but it still holds true and probably always will. Social networks such as Facebook and Twitter give you the opportunity to expand your list of connections. You get to be seen, people get to know you through your status reports and because they feel like they know you, they let down their guard Marketing your business in the information age means reaching prospects with quality content that promotes you as an expert or an authority in your field. Your blog, off page articles and other pieces of information are all assets that add to the value of your business. !!br0ken!! a little and begin to trust you.
Quality Articles
Your blog articles and the articles you submit to online sites will help get the word out about what you do and the products and/or services you provide. Oh, no—one more thing to do! Not necessarily. If you’re too busy to produce regular off page articles or blog articles, outsource them! 123Employee Article Writing Service will support you by taking the information you give us and using it to create quality content.
Google and other search engines change their algorithms frequently and if you don’t keep up with those changes, you risk backsliding and losing valuable ranking. We keep up with systems and procedures to be sure your content is fresh and your articles are up to speed.
Keyword Usage
The articles you write and content you produce will have more value if you use the words your prospects use to search your topic. These search elements are called keywords or key phrases. Using them will increase the likelihood that information about your business will rank higher than that of your competitors. The higher your rank, the better your chances for a click-through to your website. 123Employee staff writers will incorporate the keywords you provide to help boost your visibility while you keep working to build your business. We can even post to your blog.
How to Get Started
If you have information about your business, transcripts from teleseminars or webinars, books, or eBooks, etc. you have plenty of material that can be repurposed by 123Employee staff writers and used as on page/off page articles or blog posts. If you don’t have written material, it’s easy to get started. Write out bullet points and list subject matter that is pertinent to your business and we’ll go from there. Build your platform and your data base at the same time. Your business is a huge investment. There’s no reason to slip behind and allow competitors to forge ahead. 123Employee will not only keep you in the race, we’ll help you take the lead.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.
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