Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

In this present dispensation, the tactics and methods used in marketing software have changed totally. The cause of this is due to the evolvement of technologies. Beginning in 2011, the world has witnessed a serious boom in technology as regards marketing tools.

A lot of marketing tools has emerged with a series of versions that offer marketing solutions. Recent study statistics recorded that a towering 5,233% growth had been witnessed in marketing technology since 2011.

It is quite obvious that many companies have invested heavily while budgeting on technological tools and their related services. The money that marketers now spend on technology has far outweighed what their budget is for other things as media. The true position of things is that technology tools have helped every facet of marketing.

Today, these tools make it easier for marketers to reach speedy and right decision. A lot of marketing software solutions have come up with some sort of directives that is enriched and so well that it helps marketers and procurement officers to make success in their software decision-making process.

In this little exposition, you would be seeing the four core attributes that would aid you in getting the right decision in your software acquisition process. They are as follows:


Sourcing for marketing software is termed as being very purposeful if it would be helping the organization get solutions to its challenges.


The use of a qualitative description will help in determining what sort of value the marketing software would be attributed to the company. This serves as an option where there is an absence of a quantitative ROI estimate.


Your company has to select marketing software that properly fits into its programs. In that case, there are three kinds of fits you have to look out for:

Let the software fit into your core functions – your company needs to use the software to perform its main core duties so efficiently.

A proper fit with other applications – the software should be the type that could easily get integrated with other existing apps.

Proper fit with your team’s capabilities – most applications come with flexibilities that need suiting expertise to harness. Your software will have to level up with your employee’s capability.


The most obvious aspect of marketing software is its functionality. Of course, the scope of tasks that can be performed by the software should be verified.

Another aspect of functionality that should be considered is the ease of use. When it is easy to use, your team will definitively become proficient with it, thereby promoting its wide adoption.

Final thoughts

Marketing software has come to stay in today’s technology. If handling marketing issues is not amongst your core functions, you can as well get assistance from an outsourcing company.

Outsourcing companies have the required expertise and years of experience to deliver the desired results for your organization.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams


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