Virtually every business has suffered as a result of shutting down for months due to the pandemic. You don’t have to fold your hands to avoid incurring further losses. Use the latest trends and tips in this post to protect your business from the pandemic’s destructive effects.
1: Implement Lead Automation Tool
You are missing a whole lot this period by not implementing a lead machine on your eCommerce marketing. Your business can keep going with less disruption when you set up a robust eCommerce marketing campaign. And one of the best ways is to adopt automation. You will keep generating new leads once your lead generation tool is properly implemented.
2: Be Swift in Implementing the Necessary Changes
You already know that consumers’ tastes, demands, and patterns of purchase are changing due to the impact of the pandemic. You have to move swiftly to meet the needs that the new normal creates. This will go a long way in helping you save your business. Some of the new changes would include the following;
- Cutting prices to meet the lower budgets of most customers right now since millions of people are already out of job
- Online purchase has grown leaps and bounds since the government instituted a social distancing rule. Therefore, you will be shooting yourself in the foot by not setting up a robust eCommerce storefront.
- Meet the most pressing needs – right now, consumers are more concerned about groceries and healthcare products (e.g. hand sanitizers and masks) than luxurious items. You should adapt your business to meet some of these needs if demand for your present offer has declined.
3: Increasingly Adopt Cost-Effective Ways of Getting Tasks Done
Diminishing business running costs as much as you can will help you stay afloat in this season. Automation is still the key in this case. The more tasks you automate, the less number of employees you would pay to get tasks done.
Automation can help you save significantly on salaries. It will also minimize costly errors to the barest minimum. And, for the tasks you would want actual humans to perform, outsourcing will be a far less expensive solution than full-time staffing.
4: Pay More Attention to Content Marketing
Most people are now browsing from home to find out just about anything, especially trending topics. You can stay ahead of the competition by using your website and other e-channels to keep customers and prospects informed and updated.
Visitors will be attracted to your online channels once they find your contents valuable and engaging. And of course, they would explore your brand, products, services, and offers in the process. Conversion rates will soar, leading to increased revenue.
You should take these four tips seriously and implement them ASAP to make your small business pandemic-proof.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams