The present situation does not call for getting dull and uncreative with your sales methods. Business owners should adopt the smartest yet easy methods to win customers faster than ever. When baiting a fish, common sense teaches that the fish will only be attracted if the bait is something the fish likes. This also applies to customer prospecting.
The first step towards winning customers with the most relevant approaches is to identify your customer. Take a pen right now and write down five characteristics of your ideal customers. At least, you should write down the first three or more traits of your target audience. For instance, you may be looking for people between the ages of 20 and 40 with kids, and living within your locality.
In essence, there should be no guess or error when it comes to the category of consumers you are trying to attract. Things about them should be as clear as crystal so that your in-house or outsourcing marketing team can adopt the best possible approach to target them.
Where Do You Find Your Target Audience?
It’s also important you know where your target audiences are usually seen. For instance, for the age bracket, 20-40 stated above, you are most likely to find them on social media most of the time. This age bracket owns and operates smart devices which they use in exploring and purchasing items. So, the likely most effective channel to focus on when pursuing these prospects is Facebook and other social media platforms.
On the other hand, if your prospects are mostly people between ages 45 and above, they are less likely to be on social media channels most of the time. You should determine conventional locations or spots that you can find this category of customers. Local publications and word of mouth would be better advertising methods to target prospects that are older in age.
Use Irresistible Offers to Lure both Existing and Potential Customers
There’s a popular saying that you use money to get money. No matter how small, consumers are drawn to deals. Even if it is one dollar less expensive than your competitors’, customers will prefer to patronize your brand, especially if it offers same or even better value.
It could be a discount for purchasing a specific amount of items, coupon codes, or inexpensive but valuable freebies to those who refer customers to your business. These gimmicks don’t have to be expensive or exert pressure on your marketing budget.
Finally, you have to intensify your social media marketing efforts to get more customers. Online marketing generally has become the best way to market more effectively.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams