Best 4 Approaches to Preparing a Business Proposal

Best 4 Approaches to Preparing a Business Proposal

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Preparing and presenting a business proposal requires a lot of effort. First, you need to plan, research, and then ensure that the presentation will ultimately accomplish the purpose of the proposal. Keep reading to learn how to prepare a business proposal for presentation.

1. Learn More about Your Audience

The first step towards preparing an irresistible business proposal is to research your audience. What type of audience are you making the proposal to? Who are the customers, clients or competitors of your audience? Is it going to be hard or easy convincing your audience?

You need to find out as much as you can about your audience since it is an important part of preparing a business proposal. If you know someone who is familiar with your audience, you can talk to the person and generate helpful information.

It is also helpful to find out the current financial status of your target audience – whether the audience an individual or a company. You should also consider your audience’s ideals, goals and values, so that your proposal would target those goals, values, as well as your audience’s economic need.

2. Back Your Proposal with Solid Facts

Also, for your proposal to have weight, you should ensure it is backed with solid facts. Doing your homework well will increase your chances of winning, while shabby research will end up embarrassing and diminishing the chances of getting positive approval for your proposal. Consider outsourcing proofreading of your proposal to an expert.

3. Use Optimistic and Inspiring Language to Write Your Business Proposal

Your proposal should be coherent, sequential and easy to understand. Be positive and inspiring with your language. The proposal should be as concise as possible so that your audience won’t have a hard time trying to figure out or understand what exactly the proposal is all about. In essence, don’t beat about the bush. Also, your proposal should inspire your audience to see how rejecting your offer can cause more damage than the audience’s company is experiencing right now. Avoid reading what you have written verbatim.

4. Make a Checklist

Use a checklist to ensure you have not missed out on any requirement for the proposal. And, do not forget the deadline for the submission. Tick off the well-completed item in the list, so that you can know what is left. Make sure you tidy up the entire work properly.

Finally, you should rehearse and practice your presentation before the d-day. As you practice, make a note for your oral presentation, itemizing the key points and how you will introduce each point. Also, it is helpful to use your family or friends as your audience when rehearsing, as this can help you build confidence.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

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