Blogging – A Business Process Outsourcing Opportunity

Blogging – A Business Process Outsourcing Opportunity

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Blog-Key-KeyboardThe Business Process Outsourcing (BPO) industry is booming in the Philippines. The most common BPO services here in the country are call centers, software development, transcription, encoding, animation, human resources, accounting and payroll outsourcing. BPO is implemented as a cost-saving measure for tasks that a company requires but does not depend upon to maintain its position in the marketplace. There are also a lot of new BPO opportunities, aside from the most common BPO services mentioned above, that anyone can embark on. Outsourced writing is one. For a long time now, writing and editing works have been subcontracted to smaller institutions and writers which became known as Ghostwriting. Ghostwriting was revolutionized with the advent of the internet. New company websites, portals, forums and blogs are created every second. With that comes along the increased demand for content. You have to remember that Content is King.

Blogging is now commonly being outsourced. A lot of Filipino bloggers are now considered as probloggers as they have taken jobs in blogging in behalf of the companies/persons that hired them for their blogging service. Bloggerwave gives another option for bloggers. Bloggerwave will ask you for your valuable feedback to advertisers with respect to their web sites, products, services, and companies. The best part of this is that bloggers get paid! 😉

Why Outsource to the Philippines?
Business process outsourcing or BPO is an emerging industry in the Philippines. This industry was regarded as one of the fastest growing industries in the world. The BPO boom is led by demand for offshore call centers. It is estimated that 112,000 people were working in call centers in the Philippines in 2005, bringing in revenues of US$1.12 billion for the year. This is a sharp increase from 2000 when call centers employed 2400 people and earned US$24 million. Overall, Philippine BPO is forecasted to earn US$13 billion for the year 2010.

This emerging industry in the Philippines is fueled mostly by customer care, medical transcription, software development, animation, and shared services. Though customer care call centers form the largest part of the BPO boom locally, the Philippine language proficient information technology, human resource, and finance/accounting professionals are a significant contributing factors as well. The proficiency of many Filipinos in English and Spanish were major factors in the growth of BPO in the Philippines.

The Philippines has the largest number of accredited accountants in Asia, with the number growing yearly. Filipino accountants are also renowned for their flexibility in working with multiple accounting standards. The Philippines Center for International Trade Expositions and Missions (CITEM) report for 2004 cited the Philippines as among the top 10 choices for offshore operations. Major companies that already operate in the Philippines include AIG, AOL, Barnes & Noble, Chevron, Citigroup, Dell, HP, IBM, Intel, JPMorgan Chase, Motorola, Procter & Gamble, and Trend Micro. Notable BPO vendors include Accenture, Convergys, and Unisys.

A survey by Kelly Services, Inc. based in Michigan, showed that India is no longer the first choice of U.S. companies looking to setup their offshore backroom operations. The study cited companies eyeing the Philippines as the better site due to quality. Filipinos enjoy a comparative advantage over American workers for two reasons. First, labor costs in the Philippines are a fraction of those in the United States. Second, most BPO workers in the Philippines are college graduates. Many overseas labor sourcers also prefer Filipinos over Indians when it comes to customer support and customer interaction due to Filipino relative ease and familiarity with American culture and U.S. slang.

Daven Michaels is an award-winning outsourcer and author of the book, ‘Outsource This!’ Daven has been honored more than any other individual or outsourcing organization. You can get more information on outsourcing by visiting

3 thoughts on “Blogging – A Business Process Outsourcing Opportunity”

  1. Yeah. Today, Filipino bloggers continue to increase its numbers. Blogging can have many benefits to us and most especially in your business. But always remember “Content is King”. It is always important that the blog contribute something significant to the readers.


  2. Since there are a lot of bloggers today in the Philippines, I think yes, it is now a big opportunity. Considering that businesses, especially B2Bs, critically need blogs to build a brand and rank on Google, outsourcing might just help in a lot more ways. Outsourcing in the Philippines should be the first and only tactic when it comes to this.


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