Catchy Sales Gimmick – How Do You Invent One?

Catchy Sales Gimmick – How Do You Invent One?

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Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

You need lots of sales to generate funds and income to your business. While anyone can accomplish sales, you need effective sales gimmicks to strike remarkable sales records.

If you choose to outsource marketing, which is definitely a smart move, your marketing outsourcing partner will take up the responsibility of creating catchy and irresistible sales gimmicks.

Here are some proven strategies for coming up with attention-grabbing sales gimmicks;

Decide on a Sales Gimmick

One of the important factors to consider when deciding on sales gimmicks is the appropriateness of the strategy for your type of product, service, or business as a whole. A good sales gimmick shouldn’t be easily dictated as a gimmick and should get the attention of a target audience easily.

For instance, your sales gimmick could be free shipping based on certain conditions such as if the order quantity meets a certain number. Another example is multiple purchase pricing. For instance, you may choose to offer ten keychains for $10 to attract bulk purchases, even though the original price of one is $1.5.

For services, a typical example of sales gimmicks is bundling services. For instance, a cable company may offer telephone, internet, and television service for a single price. Psychological pricing is also great for creating sales gimmicks. A good example is offering a product for $19.99 instead of $20. Typical examples of other sales gimmicks include sales events, offering coupons, and reward cards to encourage repeat purchases.

Come Up with a Call to Action

Perhaps the most essential aspect of sales gimmicks is the call to action. Call to action is what compels your target customer to take action. This is because it incorporates a sense of urgency. For a call to action to be effective, it is better not to use the generic types such as “buy now”.

Instead, you should consider rephrasing this call to action as “buy now to get a 50% discount – offer lasts till the end of this week.” Indeed, a sense of urgency compels customers to take immediate action, which in turn helps you to close up deals and accomplish more sales.

Write a Slogan

Be careful how you create a slogan or you can mar your sales pitch. A very good slogan can pitch sales for you and leave you with little work to do. Ensure the slogan is easy to remember, brief, and emphasizes on the value or problem-solving capacity of your product or service.

Change Tactics Accordingly

Sometimes, a sales gimmick may become less effective over time. You should be observant and know when it is time to revamp such sales gimmick or change it completely. You must follow the trend and constant changes that take place in the business and sales environment.

Besides, gimmicks naturally don’t last long. So, you should continuously amend existing ones or come up with entirely new gimmicks.

Finally, consider outsourcing sales to an expert.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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