Setting a Vision for Your Business – What are the Key Elements?

Setting a Vision for Your Business – What are the Key Elements?

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

A vision statement is not just a norm but a key part of a business. So, when you want to revive an old business or start a new one, it is helpful to come up with a concrete vision. You can outsource your vision statement writing to a professional copywriter.

Your vision should spell out the standard you want your company to pursue, which should also be the watchwords for your employees. Your vision should also be what the community, your customers, and clients should know your company with. Start by creating the framework – keep reading to learn more.

Streamline Your Topic

In creating the framework for your vision, you should narrow your topic. In essence, what extent should the vision cover? For instance, do you want your vision to cover your goals and mission? Or do you want to focus on a portion of your company with your vision? You may also want to create a vision for your business in its present state or extend to the level you intend your company to attain in the future.

Attach a Time Frame to Your Vision

When choosing a time frame for your company’s vision, make sure it is something you are comfortable with. The time frame could be between 1 and 10 years. Often, visions are set to cover a five-year duration. It’s a great idea to go beyond the current concerns and problems of your business when setting a time frame for your vision.

Outline What You Have Accomplished So Far

Actually, this is a good way to kick-start writing your company’s vision – outlining present accomplishments or every positive attribute to your company in its present phase. You should create this list in line with what you already have in mind to accomplish or cover. This list is not intended to be a very long or extensive one. So, do not spend up to 20 minutes doing this exercise.

Ask Relevant Questions

Vision is not something you should pay lip service to. Therefore, you should spend quality time to embark on an honest soul searching concerning the accomplishments you want your company or business to be associated with.

As a result, the initial draft should factor key questions such as the following;

  • What appearance do you want the company to have? What is the intended or present size? What is your company’s core function?
  • What is the company best associated with or known for?
  • What are the daily activities in your company?
  • What will the company care more about – profit or customer satisfaction?
  • What’s the yardstick for measuring success?
  • How should the employees carry on their jobs?
  • What is the extent of your role as the founder of the business?

Go ahead and kick-start with these steps in writing your vision for your company.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams.

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