Do You want to Monetize Your Website by Selling Advertising Space? Find out the Best Approach

Do You want to Monetize Your Website by Selling Advertising Space? Find out the Best Approach

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Often, websites are designed with the intention of making money with them. This sounds easy on the surface, doesn’t it? Indeed, a lot of work is required to turn your website into a money-making tool. One of the methodologies for generating money with a website is to sell advertising space. Find out the best approach for accomplishing this feat.

1: Sell Banner Ads

Selling banner ads can help you make money with your website. Usually, banner ads generate money on a per-impression or per-click basis. When per-impression is involved, a banner ad is only displayed to a prospect one time. On the other hand, a per-click basis means that a click on your banner leads the prospect to the advertised website. The banner should not necessarily be relevant to your website audience.

Thinking of how to attract advertisers? You should feature an “advertise” link on your navigation menu. Another way is to display “advertise here” with a banner. You should also go out of the way to contact prospective advertisers.

You should consider using banner-management software to help rotate different banners on your website. This is a great way to optimize your advertising space so that repeated visitors won’t get bored. Avoid too many ads that would end up infuriating visitors. Besides, the excess ads will mask your content.

2: Engage Contextual Service

If you are able to build up to 500-1000 unique visitors daily, you can engage Google Adsense to make money. This audience is large enough to enable you to monetize your website with Google Adsense or other contextual ads services.

These services provide a great way to automatically generate adverts in your desired size, amount, as well as placement. The programs usually match ads with the topic or title of your website. This, in turn, increases the chances of users clicking the ads. As you know, more clicks mean more income.

3: Create Sponsored Content

Interested companies and businesses can outsource sponsored articles writing to you. So, contact them and offer to write sponsored content for them. In return, you will earn money for writing articles that help promote their products or brand.

When you write such articles, avoid “pitching” products directly. The best approach is to integrate the benefits of the products into a story. Sponsored articles are starting to gain more popularity than banner ads.

But, you should consider your reader base. Would such practices be offensive to your readers? The best bet is to avoid promoting products you don’t like or support. There should be a disclosure of the relationship when you write sponsored content.

You should adopt these tips for selling advertising space to monetize your website. Remember to adopt other approaches such as selling your own product (if you have one).

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams

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