The truth is, people like whatever makes them happy. This is why humor is an important part of marketing. If you have tried all you can but keep recording poor outcome with your marketing campaigns, you may have to adopt humor in your marketing.
Professional outsourcing marketing managers often adopt humor to promote their client’s brand, especially when other tactics have failed to work well in the past. Humor also lightens marketing mood. This in turn creates the feeling that it is not all about the company but also making consumers happy.
Humor Characterizes Some of the Most Successful Campaigns in History
At the core of some memorable ad campaigns history has every recorded is humor. Such campaigns where really funny. However, you should be careful how you integrate humor into your marketing because it can also pose some pitfalls.
Here are some tips on how to achieve marketing with humor successfully;
Tip #1: Communicate the Idea to those that Matter
If you are an outsourcing marketing partner, you should first discuss with the management about your intention to incorporate humor in marketing their brand. If you are the marketing manager of the company, you should meet with the advertising agency or the marketing department regarding this idea.
Also, in communicating this idea to others, you should make them see the boundaries. For instance, any humorous message that tends to talk down on gender, disability, or race should be avoided. Also, sarcasm should be avoided in adopting humor to accomplish a marketing campaign.
Tip #2: Decide on an Appropriate Message
The next step in adopting humor for marketing is to decide on the appropriate message. In this case, you should focus on creative funny ways to put the message across. You should incorporate creative humor without losing the seriousness of the message.
Tip #3: Consider Focusing on Mood
Use your humorous message to target mood linked with the product, instead of focusing the humor directly on the product. For instance, don’t create a humorous message around the mouth-watering taste of barbecued steaks (for a barbecue business) – instead, you should make fun about how customers end up forgetting dinner after eating the restaurant’s smoked steaks.
Tip #4: Go Online to Attract More Audience
Going online will not only bring more audience to your marketing message but will cost far less than TV ads. So, engage different online mediums such as Facebook, Twitter, YouTube, blogs and so on. Once people begin to share and re-share your humorous marketing message, it will go viral in a bit!
Finally, you should keep humor short and precise. Make sure you relate the salient points of your humorous marketing message in the first 20 or 10 seconds.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams