Membership sites are hot these days. If you don’t have one, please watch the attached video interview of Robert Puddy by internationally recognized Marketing Mogul and New York Times Best Selling Author, Daven Michaels.
What is a Membership Site?
A membership site is a private website that allows access only to members who voluntarily sign up. There’s usually an incentive for prospects to be a part of a membership site; such as a free gift, a newsletter or exclusive content. Members are sometimes given the opportunity to interact, making the site even more valuable.
A membership site actually offers a win-win arrangement: the member benefits by gaining access to the private site and the company or individual who runs the site gains access to contact information to continue to deepen the relationship and hopefully sell products and services.
In this article, we’re going to approach the discussion of membership sites from the entrepreneur’s point of view. A membership site is one of the most valuable assets your business can have. If you already have one, you may pick up a few ideas on how to make it more valuable to you, and if you don’t have a membership site yet, I hope after reading this article and watching the short 4 minute video you’ll get started on one soon!
Membership Site with Monthly Fees
Some membership sites are free; used to harvest followers and their content info for future engagement. Other membership sites require a monthly fee and in doing so, make it motivating enough for members to derive value by continuing to engage.
Monthly fees range anywhere from a few dollars on up and are set based on the value of return on investment. For instance, a $5 a month membership might allow members access to a monthly newsletter and perhaps an eBook. Some membership sites offer regular teleseminars, webinars or events for members. These tend to require higher end investments.
For instance, some membership sites teach courses with constantly changing subject matter; information that must be current if it is to have value. These membership sites would require a heftier investment.
Passive Income Generation from Products
A membership site will allow information marketers to continue to generate income from products you create once and sell over and over as prospects join your membership site. This will happen in your sleep as people all over the world discover your site.
What this means is, because you’ll be earning passive income, you’ll have more time to continue creating dynamic new products to sell.
Watch the attached video and decide to begin. If you wait until you think you’re ready, that day will never come. Jump in and begin from wherever you are right now. You can begin with a really low fee that will match your offer and go from there.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.