Leverage Your Marketing with LinkedIn

Chances are, as a business person you’ve been navigating social media for a while and you probably have a LinkedIn profile. But if you don’t, the attached video will tell you what it is and how you might be missing out on one of the least expensive and effortless ways to market your business.

LinkedIn is Social Media for business people. If you’re like many of us, you squeeze every drop of juice out of Facebook and Twitter. But are you utilizing the many benefits of LinkedIn to grow your business? Maybe not. Most people underutilize LinkedIn. And it’s FREE!

If you don’t already have an account, it’s easy to set up. Set up your profile and complete it 100%. Skipping steps could cost you a worthwhile connection. A wizard will prompt you every step of the way, so if you can follow directions, it’s handled.

Use LinkedIn for Marketing
Why do we market our businesses? We want to get the word out so that we can sell products and services, right? But there’s one thing more important than those initial sales; online or otherwise. Do you know what it is?

Before I give you the answer, I want to emphasize that without it, business ventures will be short lived, if not doomed to failure altogether. This ingredient is critical to a recipe for success.

The most critical element to business success is a data base; a list.

Building a following is vital to the foundation of success and unless we focus on it from the very beginning, our businesses risk being negatively impacted financially. What does LinkedIn have to do with this?

LinkedIn is an excellent resource for list building. A specific product will make it easy, but it’s going to cost you. For $50 a year you can utilize this resource, and depending on what you’re selling and your price point, you could make that back many times over on the very first sale.

Accumulating a list of contacts will allow you to sell more often to more people. If you utilize a sales funnel appropriately, you’ll be able to maximize your efforts by cementing relationships and deepening engagement. The more solid your relationships, the more likely you’ll be to make money over a period of time.

The attached video is a little over seven minutes long. Watch it for a slightly more detailed explanation of how to use LinkedIn to build your list.

Please visit my website for an audio version of my New York Times Best Seller, Outsource Smart –a $22 value. You can also pick up a copy of Facebook Miner (lead generation) FREE on my website.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee, http://www.123Employee.com. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Business Live! http://www.BeyondBusinessLive.com  inspires entrepreneurs to meet challenges head-on in with revolutionary new theories and systems allowing them to design the business and personal lifestyles of their dreams.