Digital communities come in different forms. They may come in form of social media, pages, forums and private groups. These digital communities have now gained the reputation of being the main support for organizations. As the day passes by, a greater number of people is now engaging more of their hours with the digital community. A recent study has shown that adults in the US are more indulging in digital communities.
It takes quite a lot of time for a profitable community to be built. However, can be a very useful marketing channel. Many executives have attested to the fact that community interaction has been their driving force to achieving greater scalability
- Community marketing is cost-effective and impactful
Community marketing is all about a gradual organization of a way of thought between the consumers and producers to bring solutions to their needs. It is equipped with live sessions, webinars, social interactions and engagements. This task requires lots of patience and testing. Therefore, it is not something that could be hurriedly carried out. However, what comes out as result properly compensates all the time invested into bringing it to reality.
Instituting marketing enables an organization to have a direct feel of their end-users. In other words, it enhances speedy response to vital matters and as well removes the bottlenecks associated with feedback processes. This outweighs the act of running adverts that do not allow the organization to have more direct contact with her clients.
- Community engagement gives companies authenticity and loyalty
When a company engages its customers in a community-based marketing scheme, it gives the participants a good sense of belonging. The company and users begin to develop trust for each other. Hence the services of the company are viewed as being authentic. As soon as this vital contact is made, it translates to greater engagement and brand loyalty. This is because it addresses their exact needs and enables the company to meet those needs.
- Strong community marketing brings brand-activation and innovation
According to research, it is proven that word-of-mouth marketing is more result-oriented than any other form of advertisement. Its awareness creation is more acceptable as it is relatives who put the suggestion to them.
It is quite indisputable that digitalization has brought lots of things to the attention of users at the same time. This has imperatively made the selling of services over the internet to become a no easy task unless backed with an outsourcing firm who could help in selling the products remotely. It is only with strong community marketing that customers are emotionally connected and the brand activated.
In the case of international marketing, your organization could subscribe to the services of an outsourcing firm who would remotely conduct a local community marketing for you. Relatively, timely community management will ultimately usher in a great and accessible customer service delivery for all your customers.
Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dreams