How to Increase Business Referrals

How to Increase Business Referrals

Picture of Daven Michaels

Daven Michaels

New York Times Bestselling Author, 30-year business veteran, and Executive Chairman of CurrentC Group.

Boosting sales is important in any business. And, the sooner you do so, the better it is since it is a great way to build business momentum as well as credibility. This is why you should strive to generate referrals from your current customers.

Step #1: Offer a Great Product or Service

The secret to generating referrals organically through your existing customers is to offer great products or services, as well as fantastic customer service. Satisfied customers won’t even think twice to spread the word about your business to their friends, colleagues, and associates.

You should go the extra mile to ensure your product is not just great, but also the manner you present the product to your customers. This is why you should ensure your customer reps and sales reps are well-motivated. A well-motivated workforce will win the hearts of customers easily with good gestures, conduct, and excellent rapport. Consequently, satisfied customers won’t hesitate to bring in referrals without you asking them to do so.

Tip #2: Stay Connected with Your Loyal Customers

Your regular or loyal customers are your main source of generating referrals. For this reason, you should engage them consistently. So, you should come up with tactics of staying connected with them in a rewarding manner. Some of the great approaches for engaging your loyal customers include the following;

  • Newsletter – update on the newest development in your business through the newsletter. These developments include new lines of products, new arrivals, discounts, coupon codes, and more.
  • Phone calls – you can also call your loyal customers from time to time to check on them. One of such times you shouldn’t fail to call and make your customers feel special is their birthdays. So, schedule their birthdays and make them feel special on such days. These seemingly small gestures are great ways to win the hearts of your customers.
  • Send greetings – Christmas and other festive periods are good opportunities to let your customers know you care about them. Send them special season’s greetings. Also, it is not too much to add gifts to your greetings.

Tip #3: Thank Your Customers for their Patronage

Whether your customers purchased an item, referred someone to your business or introduced you to a business partner, you should not fail to show appreciation. There are different ways and approaches you can adopt to say “thank you” to your customers;

  • Phone call
  • Letter
  • Email
  • “Thank You” printed boldly on purchase receipts, or verbally thanking a customer as their purchases are being handed over to them

Finally, you can increase referrals by offering incentives to customers. In essence, you can offer a discount, coupon code, or even commission to customers who refer people to your business. This can make customers go out of their way to bring new customers to your business. You can also use outsourcing partners to generate referrals.

Daven Michaels is a New York Times Best Selling Author and CEO of premiere global outsourcing company, 123Employee. The company employs hundreds of young bright individuals on three continents. His International event, Beyond Marketing Live! Inspires entrepreneurs to build & grow their business with revolutionary new theories and systems allowing them to design the business and personal lifestyle of their dream

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